Wednesday, November 22, 2023

Busch Light to Serve as 18-Race Primary Sponsor For Ross Chastain in 2024

Busch Light will officially move to Trackhouse Racing to serve as the primary sponsorship partner of Ross Chastain and the No. 1 team beginning in 2024. On Tuesday, Busch Light announced that it has reached a multi-year agreement to be a major primary sponsor of Chastain.

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A representative disclosed to that the brand will serve as the primary sponsor for Chastain in 18 events during the 2024 NASCAR Cup Series season.

Chastain, 30, is very familiar with the product he’ll begin pitching in 2024.

“On the farm in Alva, Florida, Busch Light has always been the beer of choice for all of our celebrations, and now that they are right by my side as my sponsor – it’s a dream come true,” said Chastain in a press release. “This sponsorship means so much to me as the brand not only supports NASCAR, but also places value and extends their support to communities that are close to my heart — the humble, hard-working people across the U.S. who enjoy cracking a cold one after an honest day’s work.”

Busch Light has cemented itself as one of the most unique sponsors in NASCAR, as they consistently have taken a think-outside-the-box approach to its sponsorship of 2014 NASCAR Cup Series champion Kevin Harvick.

The Official Beer of NASCAR says it will continue to come up with unique ways to reach fans with Trackhouse and Chastain.

“With our longstanding commitment to NASCAR, we’ve activated many different types of programs with our sponsorship throughout the years, and we’re thrilled to team up with Trackhouse Racing and Ross Chastain to continue finding compelling, creative ways to bring 21+ fans, NASCAR enthusiasts and Busch Light consumers closer to the sport they love,” said Krystyn Stowe, Head of Marketing Busch Family & Natural Family at Anheuser Busch. “Our goal is to showcase the things 21+ fans love while enjoying their favorite sport and favorite beer, and we can’t wait to do this along with Trackhouse Racing and Ross as they join the Busch Light family!”

Since moving to the NASCAR Cup Series full-time in 2021, Chastain has emerged as one of the bright rising stars in the sport.

In 2022, his first season with Trackhouse Racing, Chastain scored the first two wins of his NASCAR Cup Series career en route to finishing runner-up in the NASCAR Cup Series championship standings. Chastain’s runner-up finish in the standings was made possible by an incredible move, dubbed the ‘Hail Melon’, on the final lap at Martinsville Speedway which secured his place in the Championship 4 field.

This season, Chastain scored an impactful win at Nashville Superspeedway, and he ranks fifth in the NASCAR Cup Series regular season standings after 19 events.

The fire that Chastain has brought to the Trackhouse Racing team has expedited the process of the team wanting to become a powerhouse organization within NASCAR.

“Ross has already accomplished so much in his career and we’re so proud that an iconic brand like Busch Light sees his commitment not only to the sport, but to his fans. Being sponsored by the official beer of NASCAR is such an honor and we can’t wait to see what Ross and Busch Light accomplish together in 2024 and beyond,” says Trackhouse Founder and Owner, Justin Marks. “It has been Trackhouse’s goal from day one to build something special and different. Something that resonates with the fans and partners in NASCAR. For Busch Light to recognize this and commit to the vision is both humbling and inspiring as we continue to write a special chapter in the history of this sport.”

Chastain is aggressive, fast, and now with Kevin Harvick retiring from his NASCAR driving career, he is the driver that will usher in a new era for Busch Light on the track in NASCAR.

Toby Christie
Toby Christie
Toby is the Founder, and Editor-in-Chief of Toby is also the co-host of The Final Lap Weekly Podcast. Additionally, he is an award-winning writer, and has followed the sport as a fan since 1993.

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