Hendrick Motorsports and All-Pro Auto Reconditioning, which serves over 250 auto dealers nationwide, have announced an expansion of their partnership, which will now include primary sponsorship of William Byron and the No. 24 Hendrick Motorsports NASCAR Cup Series team through the 2030 season.
Byron, 27, is excited to continue the partnership with All-Pro Auto Reconditioning with an expanded level of sponsorship.
“I’m really proud of what we’ve accomplished with All-Pro in such a short time,” Byron said. “They’re a great partner with a shared commitment to performance. Having them become a primary sponsor shows that we’re delivering results, and it means a lot to me and the whole No. 24 team. We’re looking to build on our momentum and put All-Pro up front for years to come.”
According to a press release from the race team, the company, which has served as an associate sponsorship partner of Byron since 2024, will adorn Byron’s No. 24 Chevrolet in the Chicago Street Race on July 6 as well as the Southern 500 at Darlington on August 31. All-Pro Auto Reconditioning will expand its involvement with the No. 24 team in the coming seasons.
In 2025 and 2026, the company will serve as a two-race primary sponsorship partner; that presence will grow to four races in 2027, and six races annually from 2028 to 2030.
“From day one, partnering with Hendrick Motorsports has exceeded our expectations,” said Brett Boettcher, chief strategy officer for All-Pro Auto Reconditioning. “This expansion reflects our confidence in the relationship and what it delivers for our brand. Hendrick Motorsports embodies performance, precision and teamwork – the same values we bring to every customer we serve. As we grow nationally, aligning with William and the iconic No. 24 team will elevate our visibility, deepen customer relationships and attract top-tier talent to our company. We’re proud to take this next step and excited about the long-term impact it will have on our associates and our partners.”
For Hendrick Motorsports team owner Rick Hendrick, it’s just special to see a partner that doubles down due to their belief in the race team.
“It means a lot when a partner believes in what we’re doing and chooses to grow with us,” said Rick Hendrick, owner of Hendrick Motorsports. “The No. 24 team has competed at a high level, and William continues to elevate his role as a driver, a leader and a spokesperson. All-Pro is expanding the program because it supports business goals, strengthens their connection with customers and reflects the performance-driven culture they’ve developed. We’re proud of this long-term commitment and can’t wait to see what’s next.”
Through 17 races, Byron is the leader of the NASCAR Cup Series championship point standings, and he has nine races left to wrap up a regular season championship. Byron took a victory in the season-opening Daytona 500, the young driver’s second consecutive triumph in The Great American Race. Byron has accumulated 14 victories through his first 269 career NASCAR Cup Series starts.
