Search
Close this search box.

Partner

Phorm Energy Joins Hendrick Motorsports; Sponsoring William Byron

share it
Facebook
Twitter
LinkedIn
Reddit

Phorm Energy has joined forces with 14-time NASCAR Cup Series championship-winning race team Hendrick Motorsports in a multi-year agreement, which covers several aspects of the race team.

The partnership with the game-changing energy drink (the result of a partnership between Anheuser-Busch, 1st Phorm, and Dana White) begins immediately and runs through 2027.

Hendrick Motorsports and Phorm Energy, in their partnership, will feature dynamic marketing integrations, including primary sponsorship of the No. 24 Chevrolet, branding with pit crew athletes, and a presence inside Hendrick Motorsports’ new athletic center.

“Launching Phorm Energy is a huge moment for our team, and partnering with Hendrick Motorsports is just another way we can continue to grow and deliver something truly special,” said Sal Frisella, CEO of 1st Phorm. “We have built this brand for people that embrace the grit and grind of their everyday lives, and that’s something that Hendrick Motorsports and their drivers inherently know and understand. We know we have found the right partner in Hendrick Motorsports, and together we have big plans.”

Starting in 2026, Phorm Energy will have a multi-race presence as the primary sponsor for William Byron and Hendrick Motorsports, starting with two events next season and four events in 2027. The energy drink will also serve as a full-season associate sponsor of the No. 5 (Kyle Larson), No. 24 (William Byron), and No. 48 (Alex Bowman) Chevrolet entries for the 2025, 2026, and 2027 NASCAR Cup Series campaigns.

“It’s an amazing opportunity to work with a powerhouse like Anheuser-Busch, as they launch Phorm Energy and build something new,” said Jeff Gordon, Vice Chairman of Hendrick Motorsports. “As a brand grounded in shared values of dedication and hard work, we’re proud that the No. 24 team and our incredible athletes get to be part of their community. We’re making a major investment in our facilities to support our teammates with the best possible resources, and it’s exciting to have Phorm Energy involved from day one. We look forward to collaborating on a distinctive and authentic program.”

In addition, the collaboration will extend to Hendrick Motorsports’ new 35,000-square-foot athletic center and corporate meeting space, which broke ground in April and is scheduled to open before the 2026 season.

Located on the team’s campus in Concord, North Carolina, the state-of-the-art facility will feature Phorm Energy products and branding, while serving as a hib for training, recovery, and overall health for Hendrick Motorsports and its employees.

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest Post

Connor Zilisch adds two NASCAR Cup Series races to 2025 schedule -- Atlanta and Watkins Glen
Connor Zilisch to Compete in Atlanta, Watkins Glen Cup Races for Trackhouse
Brad Perez to compete in NASCAR Xfinity Series event at Mexico City with Alpha Prime Racing
Brad Perez to Compete in Mexico City Xfinity Race for Alpha Prime
Carson Hocevar Spire Motorsports land Totalplay sponsorship for Mexico City NASCAR Cup Series race
Carson Hocevar, No. 77 Spire Team to Carry Totalplay Sponsorship in Mexico City
ARCA Michigan
Momentous Moves: Previewing The Henry Ford Health 200 at Michigan International Speedway
NASCAR Cup Series
Atlanta Motor Speedway Rebranded to EchoPark Speedway
CLEW Nicotine Pouches sponsors Layne Riggs and the No. 34 Front Row Motorsports NASCAR Craftsman Truck Series team in 2025
Layne Riggs, Front Row Motorsports Partner With CLEW Nicotine Pouches

Join Our Newsletter

Ready to have NASCAR news hand-delivered to your email daily?

Related Article