Phorm Energy has joined forces with 14-time NASCAR Cup Series championship-winning race team Hendrick Motorsports in a multi-year agreement, which covers several aspects of the race team.
The partnership with the game-changing energy drink (the result of a partnership between Anheuser-Busch, 1st Phorm, and Dana White) begins immediately and runs through 2027.
Hendrick Motorsports and Phorm Energy, in their partnership, will feature dynamic marketing integrations, including primary sponsorship of the No. 24 Chevrolet, branding with pit crew athletes, and a presence inside Hendrick Motorsports’ new athletic center.
“Launching Phorm Energy is a huge moment for our team, and partnering with Hendrick Motorsports is just another way we can continue to grow and deliver something truly special,” said Sal Frisella, CEO of 1st Phorm. “We have built this brand for people that embrace the grit and grind of their everyday lives, and that’s something that Hendrick Motorsports and their drivers inherently know and understand. We know we have found the right partner in Hendrick Motorsports, and together we have big plans.”
Starting in 2026, Phorm Energy will have a multi-race presence as the primary sponsor for William Byron and Hendrick Motorsports, starting with two events next season and four events in 2027. The energy drink will also serve as a full-season associate sponsor of the No. 5 (Kyle Larson), No. 24 (William Byron), and No. 48 (Alex Bowman) Chevrolet entries for the 2025, 2026, and 2027 NASCAR Cup Series campaigns.
“It’s an amazing opportunity to work with a powerhouse like Anheuser-Busch, as they launch Phorm Energy and build something new,” said Jeff Gordon, Vice Chairman of Hendrick Motorsports. “As a brand grounded in shared values of dedication and hard work, we’re proud that the No. 24 team and our incredible athletes get to be part of their community. We’re making a major investment in our facilities to support our teammates with the best possible resources, and it’s exciting to have Phorm Energy involved from day one. We look forward to collaborating on a distinctive and authentic program.”
In addition, the collaboration will extend to Hendrick Motorsports’ new 35,000-square-foot athletic center and corporate meeting space, which broke ground in April and is scheduled to open before the 2026 season.
Located on the team’s campus in Concord, North Carolina, the state-of-the-art facility will feature Phorm Energy products and branding, while serving as a hib for training, recovery, and overall health for Hendrick Motorsports and its employees.
