Liberty University Scales Back Sponsorship of No. 24 for Second Straight Year

Josh Calloni, TobyChristie.com

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Liberty University (LibertyU), one of the founding partners of William Byron’s career in NASCAR, is significantly scaling back its sponsorship of the No. 24 Hendrick Motorsports Chevrolet for a second consecutive year.

The educational institution, along with Hendrick Motorsports, confirmed on Wednesday that it would be sponsoring the Chevrolet Camaro ZL1 of Byron in three NASCAR Cup Series events for the upcoming season — slashing in half the six-race program the school occupied in 2025.

This marks the second straight campaign that LibertyU has cut its primary sponsorship program for Byron in half, slashing its presence on the No. 24 Chevrolet to six races for 2025, after sponsoring 12 races in 2024.

Byron, the 2025 NASCAR Cup Series regular-season champion, will be carrying the colors of his long-time partner, LibertyU, at Watkins Glen International (May 10), Indianapolis Motor Speedway (July 26), and Martinsville Speedway (November 1).

Liberty University has been a major sponsorship partner of William Byron for more than a decade, adorning his racecars as he climbed through the ranks of Late Models, the NASCAR K&N Pro Series East, ARCA Menards Series, NASCAR Craftsman Truck Series, NASCAR O’Reilly Auto Parts Series, and into the NASCAR Cup Series with Hendrick Motorsports, the winningest team in the history of the sport.

In his eight seasons competing full-time in the NASCAR Cup Series, William Byron has been to Victory Lane 16 times — thrice with Liberty University on board the No. 24 Chevrolet (Daytona 2020, Atlanta 2022, Texas 2023).

Between the NASCAR O’Reilly Auto Parts Series, NASCAR Craftsman Truck Series, and K&N Pro Series East (now ARCA Menards Series East), Byron has been to Victory Lane a total of 13 times with Liberty University serving as the primary sponsor of his racecar.

The 28-year-old driver has proven himself as a perennial championship contender in the NASCAR Cup Series, putting his No. 24 Hendrick Motorsports team into the Championship 4 in each of the last three seasons. Byron has three four top-six points finishes and five top-10 points finishes.

In addition to the three-race sponsorship for Liberty University on the No. 24 Chevrolet in 2026, William Byron will also have backing from Raptor Coatings, Valvoline, Anduril, All-Pro Auto Reconditioning, Phorm Energy, Cincinnati Inc, and Z by HP.

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