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Hooters Debuting Brand-New Paint Scheme for Chase Elliott in 2024

Chase Elliott will have a brand-new design on board his No. 9 Hendrick Motorsports Chevrolet Camaro in three NASCAR Cup Series events in 2024, thanks to a Friday paint scheme reveal from long-time partner Hooters.

The restaurant franchise, which has built a substantial legacy as a primary sponsor of various NASCAR Cup Series operations over the last three-plus decades, will debut its primarily orange and black paint scheme at Atlanta Motor Speedway (February 25).

Hooters will then return as a primary partner of NASCAR’s Most Popular Driver at Texas Motor Speedway (April 14) and the second event at Richmond Raceway (August 11).

In December 2021, the brand signed a three-year sponsorship extension with Hendrick Motorsports, which would see the company remain a three-race partner of Elliott and the No. 9 Chevrolet Camaro through the 2024 NASCAR Cup Series season.

Throughout December, Hendrick Motorsports has unveiled a number of paint schemes that will hit the track throughout the 2024 season, including NAPA Auto Parts, LLumar Films, and Kelley Blue Book designs for Elliott.

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