Thursday, November 23, 2023

Schluter Systems Returns to Sponsor Corey LaJoie, Spire Motorsports in NASCAR Cup and Truck Series in 2023

Corey LaJoie NASCAR Craftsman Truck Series 2023 Daytona Schluter Systems Corey LaJoie sponsor Spire Motorsports sponsor 2023
Corey LaJoie will be rejoined by his long-time sponsorship partner Schluter Systems in NASCAR Cup Series and NASCAR Craftsman Truck Series competition with Spire Motorsports in 2023. Photo Credit: Spire Motorsports / SMD Racing

Schluter Systems will support Corey LaJoie and Spire Motorsports as the primary sponsor for a total of six races between the NASCAR Cup Series and NASCAR Craftsman Truck Series during the 2023 season.

The company will begin its stint as LaJoie’s 2023 primary sponsor in the season-opening NASCAR Craftsman Truck Series NextEra Energy 250 at Daytona International Speedway. Spire Motorsports made the announcement on Friday evening.

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After Daytona, the Schluter brand will return to the No. 7 Spire Motorsports Chevrolet Silverado as LaJoie’s primary sponsor in the NASCAR Craftsman Truck Series Dead On Tools 200 at Darlington Raceway on May 12th.

Schluter Systems is excited to continue its relationship with LaJoie for a seventh-consecutive season, and they are ready to do some NASCAR Truck racing with LaJoie, which will be a change of pace.

“We are now entering our seventh year partnering with Corey LaJoie and our third year with Spire Motorsports,” said Schluter Systems, North America Chief Sales Officer, Dee DeGooyer in a team press release. “It has been wonderful for the team at Schluter to watch Corey excel and share in his success. We look forward to supporting Corey and the Spire Motorsports team yet again. It’s generated a great deal of excitement for us and we have confidence that the 2023 season will be no different.”

LaJoie, 31, feels the added NASCAR Craftsman Truck Series races will give him an elevated shot at reaching victory lane in 2023.

“We’re thrilled to welcome Schluter Systems back for another great season at Spire Motorsports,” said LaJoie. “Schluter has been an irreplaceable asset and a key partner throughout much of my career. Adding the truck races this year will create some additional excitement and opportunities to find victory lane. I’m really looking forward to climbing into the No. 7 Schluter Systems Chevrolet Silverado at Daytona International Speedway to kick off the season.”

Spire Motorsports ran 11 NASCAR Craftsman Truck Series races in 2022 and scored a victory with William Byron behind the wheel at Martinsville Speedway. LaJoie has good reason to be hopeful for chances at victory in the truck.

Following the two NASCAR Truck Series events, Schluter Systems will transition to the NASCAR Cup Series side of things for the remainder of the 2023 season.

LaJoie will carry the familiar Schluter Systems orange and white colors for the NASCAR Cup Series All-Star Open at North Wilkesboro Speedway on Sunday, May 21st.

Then the bold paint scheme will return at Worldwide Technology Raceway at Gateway and Sonoma Raceway on back-to-back weekends in June. New Hampshire Motor Speedway, in July, will mark the final race of the Schluter Systems 2023 primary sponsorship schedule.

LaJoie and the No. 7 Spire Motorsports NASCAR Cup Series team carried sponsorship from the new FOX television show “Animal Control” in the Busch Light Clash at the LA Memorial Coliseum.

The team has also announced Celsius Energy as a multi-race primary sponsor for LaJoie including in the season-opening Daytona 500. The Jessie Rees Foundation will also have its Team NEGU branding on the No. 7 Chevrolet Camaro in six events in 2023.

Toby Christie
Toby Christie
Toby is the Founder, and Editor-in-Chief of Toby is also the co-host of The Final Lap Weekly Podcast. Additionally, he is an award-winning writer, and has followed the sport as a fan since 1993.

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