Although boots are usually more common in Fort Worth, Texas than they are in Austin, Boot Barn — the largest western and work wear retailer in the nation — will once again be a sponsorship partner for Front Row Motorsports beginning this weekend at Circuit of the Americas.
Boot Barn will be the primary sponsor for NASCAR Cup Series rookie contender Todd Gilliland in four races this season, and they will also serve as an associate sponsor for the remainder of the 2022 season.
Gilliland relishes the chance to be partnered with a true American brand like Boot Barn.
“Boot Barn is a true American brand,” Gilliland stated. “It’s just special to be aligned with a company who believes in and supports our American workers, ranchers, cowboys, and more. I want to thank them for their partnership of our program as I continue my rookie year in the Cup Series.”
In addition to COTA, Boot Barn will be the primary partner for Gilliland at the Coca-Cola 600 at Charlotte in May, Nashville Superspeedway in June and in the NASCAR Cup Series Championship race at Phoenix Raceway in November.
As for Front Row’s NASCAR Camping World Truck Series driver, Zane Smith, his three-race primary sponsorship relationship with Boot Barn will begin at Knoxville Raceway in June. From there, Boot Barn will return as the primary at Mid-Ohio in July and Lucas Oil Raceway Park in July as well.
Smith, who won at Daytona, finished runner-up at Las Vegas, before a disqualification sent him to a 36th-place finish and finished fifth at Atlanta this past weekend, he feels Boot Barn is the last thing they needed to add in their push for a championship.
“Boot Barn is a great addition to our program this year,” Smith said. “They are going to give us that final piece of the puzzle to compete for the championship. But, more importantly, it’s really a great brand who supports our race fans and our American workers.”
According to a press release from Front Row Motorsports, Gilliland and Smith will both be making appearances for Boot Barn and they’ll also showcase the western and work wear lifestyle on social media.
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