Ryan Ellis and the No. 43 Alpha Prime Racing team are a non-stop sponsorship accruing factory. On Thursday, Ellis and his team announced a new multi-year, multi-race partnership with Sweetwater Construction Corp.
Sweetwater Construction, based in Cranbury, NJ, will serve as the primary sponsor for Ellis in the upcoming NASCAR Xfinity Series race at Pocono Raceway on July 13 and will return for the event at Bristol Motor Speedway on September 20.
The 34-year-old driver, who is in the midst of his first full-time NASCAR Xfinity Series season, is proud to represent the construction management and general contracting firm.
“Bringing Sweetwater Construction into our sponsorship family is extremely exciting. Ron and I hit it off immediately, and we’re very proud that we get the opportunity to represent them through this partnership,” said Ellis. “Both Pocono and Bristol have always been two of my favorite tracks on the schedule – last year, we had one of the largest crowds I have seen for an Xfinity Series race at Pocono, and we all know just how big the crowd was at Bristol with Dale [Earnhardt] Jr racing. I hope we still carry the positive momentum in July and can carry the Sweetwater Construction colors to a solid top-20 or top-15 result.”
In addition to the two-race primary sponsorship in 2024, Sweetwater Construction will serve as a multi-race secondary sponsor in 2024 and 2025.
“I’m thrilled to support Ryan Ellis, the 43 team, and Alpha Prime Racing. Ryan embodies the
core values at Sweetwater Construction, which makes this partnership easy. Seeing our logo on
the 43 car is a dream come true, as my father and I have been longtime racing fans. I’m sure
my father is looking down with a huge smile on his face,” Ronald C. Witt Jr., president and CEO of Sweetwater Construction said.
According to a press release from Alpha Prime Racing, Sweetwater debuted as a secondary sponsor on the No. 43 car at Las Vegas Motor Speedway on March 2. Ellis finished 22nd in that event.
Through six races in the 2024 NASCAR Xfinity Series season, Ellis ranks 22nd in the series championship standings and Ellis tied his career-best finish of 11th in the season-opening event at Daytona International Speedway.
