Chumba Casino, North America’s premier online Social Plus games company, will be expanding its relationship with 23XI Racing for the 2026 NASCAR Cup Series campaign, supporting both Bubba Wallace and Tyler Reddick.
The brand’s eye-catching paint scheme will return to the racetrack multiple times throughout the season and will be featured on both the No. 23 Toyota Camry XSE driven by Bubba Wallace and the No. 45 Toyota Camry XSE driven by Tyler Reddick.
“After an exciting first season that included a historic win at the Brickyard, we’re thrilled to expand our partnership with Chumba Casino to include more races with Tyler, along with the brand’s ongoing engagement with Bubba,” said Steve Lauletta, 23XI team president. “Last year we had a great reception from both Chumba Casino and NASCAR fans, and we look forward to another impactful year of growth and success on and off the track.”
Reddick, an eight-time NASCAR Cup Series race-winner, will carry the colors of Chumba Casino in multiple events this season, starting with the pre-season exhibition event at Bowman-Gray Stadium (February 1) and the season-opener at Daytona International Speedway (February 15).
Wallace, who captured a historic victory last Summer at Indianapolis Motor Speedway with Chumba Casino on his racecar, will once again carry the brand in the Brickyard 400, amongst other events.
“Our partnership with 23XI Racing had an incredible first year, highlighted by a historic Brickyard 400 win, and we’re excited to build on that momentum in 2026,” said Ben Whitford, Chief Marketing Officer at VGW, Chumba Casino’s parent company. “Expanding our presence with Tyler and continuing our support of Bubba allows us to connect with NASCAR fans in bigger and more engaging ways, from on-track moments to unforgettable fan experiences and giveaways. We’re proud to be part of 23XI’s journey and look forward to another exciting season together.”
In addition to primary sponsorship of both Wallace and Reddick, Chumba Casino will again be offering exciting giveaways for fans (including VIP race experiences and meet-and-greets with both Tyler Reddick and Bubba Wallace) and will highlight 23XI Racing in brand-new Chumba Casino games throughout the season.
The 2026 NASCAR Cup Series campaign will begin with the Cook Out Clash at Bowman-Gray Stadium on Sunday, February 1 at 8:00 PM ET. Coverage of the event can be found on FOX, MRN, and SiriusXM NASCAR Radio Channel 90.
