Zeigler Automotive Group will continue its multi-year relationship with NASCAR Cup Series team Spire Motorsports for the 2026 season, the team confirmed on Monday.
The Michigan-based group of automotive dealers will adorn the No. 77 Chevrolet Camaro, piloted by third-year standout Carson Hocevar, in a total of 11 events throughout the season.
Catch you on the track, @zeigler_racing.
@CarsonHocevar will rep the Michigan-based, Zeigler Auto Group, colors once again in 2026.?: https://t.co/EYi30GBtjM pic.twitter.com/PQY3G01BHM
— Spire Motorsports (@SpireMotorsport) January 5, 2026
“Sponsoring Carson Hocevar for the 2026 season is about more than putting our name on the No. 77 — it’s about supporting someone who represents the future of this sport and the way we do business,” said Aaron J. Zeigler, president and CEO of Zeigler Auto Group and Zeigler Racing. “Carson brings intensity, authenticity, and a relentless drive to improve every time he takes the track. That mindset will take him far, and we can’t wait to see what he does next as he continues to push what’s possible.”
Zeigler.com and Zeigler Auto Group will be showcased on the Spire Motorsports entry for the first time in 2026 at Bowman-Gray Stadium for The Clash on February 1, followed by a schedule of 10 points-paying events that begins at Michigan International Speedway in June.
The company’s distinctive yellow, black, and white paint scheme will adorn the No. 77 Chevrolet in events at Pocono (June 14), Chicagoland (July 5), Atlanta (July 12), Indianapolis (July 26), Iowa (August 9), Richmond (August 15), Bristol (September 19), Kansas (September 27), and Martinsville (November 1).
Carson Hocevar is fresh off of his sophomore campaign in the NASCAR Cup Series, which featured an impressive statline of two top-fives and nine top-10s, including a pair of runner-up finishes at Atlanta Motor Speedway and Nashville Superspeedway. The season also included Hocevar’s first-ever pole at Texas Motor Speedway.
“I’m excited to continue our partnership with Zeigler Automotive Group,” said Hocevar. “I grew up right down the street from their headquarters in Kalamazoo, so it is cool to see how it has all come full circle. The whole Zeigler family have been such great supporters of me and the No. 77 team since day one. I’m looking forward to continuing to build our partnership on and off the track and can’t wait to park the Zeigler Chevrolet in Victory Lane this year.”
Hocevar, who made his NASCAR Cup Series debut for Spire Motorsports at World Wide Technology Raceway in 2023, has amassed a total of 81 career starts at NASCAR’s top-level, in which time he’s managed to collect three top-fives and 15 top-10s. Of those 81 career starts, 73 have come behind the wheel of a Spire Motorsports entry.
The 2026 NASCAR Cup Series campaign and the sponsorship campaign for Zeigler Automotive Group will begin at Bowman Gray Stadium on February 1, 2026. Coverage of the event will be on FOX, Motor Racing Network (MRN), and SiriusXM NASCAR Radio Channel 90.
