Trackhouse Entertainment Group will be further expanding its global motorsports presence in the upcoming season, with the official announcement Tuesday that the organization will be joining the MotoGP grid in 2024.
The newly-formed team will be managed at Trackhouse headquarters in Nashville, Tennessee, but will be primarily operated out of Noale, Italy in an alliance with motorcycle manufacturer Aprilla and the Piaggio Group.
Further announcements including the team’s riders, corporate partners, as well as its liveries, will be made at a later date as part of an official team presentation.
“This is a monumental moment for Trackhouse Entertainment Group,” said Marks, owner of Trackhouse Racing. “It has been in the ethos of Trackhouse since the very first day to put in the work, have the vision, and deploy the enthusiasm and passion necessary to build one of the most valuable motorsports entertainment companies in the world. Our entry into the MotoGP World Championship is another step in the execution of that vision.”
The 75-year-old FIM MotoGP World Championship is classified as the premier motorcycle racing series in the world — which features eleven different organizations fielding entries for a pair of riders. The 2024 schedule includes 22 races in 19 countries across five continents, and will begin on March 10 in Qatar. COTA will host the only American round on April 14.
Trackhouse Entertainment Group is also the owner of Trackhouse Racing, which debuted in the NASCAR Cup Series in 2021 after a full-time driving career in sports cars and NASCAR concluded for Marks.
Since joining the team ownership roster of the NASCAR Cup Series, Marks has made an immediate impact, first by adding international superstar Pitbull to the ownership group of Trackhouse Racing. Since its inception, the team has scored six wins, most recently in the 2023 season-finale at Phoenix Raceway.
However, since joining NASCAR in 2021, Trackhouse Racing has proven to be a forward-thinking, marketing-minded team, one that has introduced several fan engagement initiates via at-track concerts, and other activations for sponsors never before seen.
“We feel that MotoGP is perfectly positioned for massive growth in the coming years not only in the United States, but internationally,” Marks said. “It has all the ingredients necessary to continue its rise to global prominence: a thrilling on-track product, aspirational stars, unmatched fan and partner experience, and an environment that’s fan-friendly and welcoming.”
Upon joining the grid, Trackhouse Racing will be the only American-owned MotoGP outfit, as the team looks to continue the success of individuals from the United States in the series, joining the long list of American drivers to find success in the division.