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Llumar extends with Hendrick Motorsports through 2023, Elliott getting two primaries

Alex Bowman’s No. 88 Llumar Film Chevrolet Camaro ZL1 (Photo Credit: Jonathan McCoy /

Reigning NASCAR Cup Series champion Chase Elliott will bring some new, but familiar colors to the NASCAR circuit in 2021.

Hendrick Motorsports announced on Wednesday that Llumar will extend their partnership with the organization through the 2023 season with two races annually.

The deal will send the Llumar colors to the No. 9 Camaro, after former Llumar driver Alex Bowman moves over to the fully sponsored No. 48 in 2021.

Beginning in 2021, Llumar will serve as the primary sponsor of Elliott at the Busch Clash at the Daytona road course, and at Circuit of the America’s in the summer. It’s a no brainer to pick two road courses for the deal, especially with Elliott winning at Daytona last year and being one of the most dominate drivers in recent years on road courses.

“The relationship between Eastman and Hendrick Motorsports continues to be a win-win for both organizations,” said Darrell Reed, Eastman Performance Films’ sales and marketing director. “The opportunity to be aligned with Chase Elliott and ‘Team 9’ fresh off a championship season and another NASCAR Most Popular Driver award is exciting for our team and our LLumar dealers. Aligning with a recognizable young star like Chase will continue to grow awareness of the LLumar brand and products with consumers.”

The new scheme follows similar design cues from the previous two seasons, bringing a white front end, with the now synonymous blue numbers with Llumar designs.

Llumar first began their partnership with Hendrick Motorsports on-track during the 2018 season, when the company joined Bowman, which continued up to the 2020 season.

“We’ve enjoyed working with Eastman to promote and grow the LLumar brand,” said Rick Hendrick, owner of Hendrick Motorsports. “The opportunity to pair them with Chase and the No. 9 team will open up new ways to showcase the high-quality products they offer. We look forward to continuing our relationship, growing their NASCAR program and helping drive value to their business.”

Elliott, while still enjoying the glory of being a Cup champion, is already looking forward to bringing the bold colors to the track.

“I’m looking forward to representing LLumar and having them on board with the No. 9 team,” Elliott said. “They have a great lineup of products that are really appealing to people like me who are into their cars. The LLumar paint schemes are always unique and stand out on the racetrack, too, so I’m excited to see what we come up with together over the next three seasons.”

You can see the No. 9 Llumar Camaro hit the track for the first time on February 9th for the running of the 2021 BUSCH Clash. Coverage begins at 7:00 PM EST on FOX Sports 1.

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