Dave & Buster’s has officially landed in the NASCAR space as the iconic entertainment and dining establishment has partnered with Toni Breidinger, a full-time competitor in the NASCAR Craftsman Truck Series.
As part of the partnership, Dave & Buster’s will serve as the primary sponsor of Breidinger’s No. 5 TRICON Garage Toyota Tundra TRD Pro in the upcoming NASCAR Craftsman Truck Series event on Friday, August 8. Additionally, Breidinger will wear a custom Dave & Buster’s fire suit at Watkins Glen to go along with the paint scheme.
Breidinger has also been named an official 2025 Summer Ambassador for the Dave & Buster’s brand. With the ambassador role, Breidinger will participate in in-store appearances, and the racer will help launch a limited-edition merch collection to be available via social and in-store giveaways, and will compete against fans in racing game competitions.
So excited to announce our partnership with @DaveandBusters!! Catch them on the No.5 @TRICONGarage Toyota Tundra TRD Pro this season too!
Head to your local store to compete on the Leaderboard Challenge. Play Hot Wheels Victory Lap, NASCAR Pit Stop, Top Gun Maverick, Cruis’n… pic.twitter.com/TV6FsYYUZY
— Toni Breidinger (@ToniBreidinger) June 30, 2025
“I’ve been a fan of Dave & Buster’s for as long as I can remember. I always stop in when I’m on the road. I love the games, and energy, so getting to partner with a brand I genuinely enjoy is really exciting for me.” said Breidinger in a press release. “There’s nothing like being behind the wheel, whether it’s on the track or in the arcade, and now I get to do both at one of my favorite places. I’m so excited to compete with fans who love racing as much as I do and make this a summer to remember.”
Breidinger’s first Dave & Buster’s appearance, where fans will have a chance to obtain signed gear, take photos with the driver, and attempt to compete against Breidinger in racing arcade games, will take place in Chicago on July 5. Breidinger will also appear at NYC Times Square on July 18, as well as in Watkins Glen on August 8.
In order to compete in the racing-themed Dave & Buster’s Leaderboard Challenge this Summer, patrons of Dave & Buster’s will be able to compete in five racing games at Dave & Buster’s locations in an effort to climb the nationwide leaderboard with first-place finishes or jackpot wins, which will earn players entries for chances at epic prizes. The five games that are eligible for the leaderboard contest include Hot Wheels Victory Lap, NASCAR Pit Stop, Top Gun: Maverick, Cruisin’ Blast, and Super Bikes 3.
The prizes for the leaderboard will include racing gear, VIP NASCAR Experiences, and a grand prize Corvette.
The partnership with Dave & Buster’s is the latest in a long string of big-time partnerships for Breidinger, the first Arab-American woman to compete full-time in a NASCAR National Series.
In addition to Dave & Buster’s, Breidinger has announced partnerships with Victoria’s Secret, Raising Cane’s, CELSIUS, Sunoco, and the driver was a model in the 2025 SI Swimsuit Edition.
The 25-year-old Breidinger sits 22nd in the NASCAR Craftsman Truck Series championship standings after the season’s 15th race, which took place at Lime Rock Park this past weekend. Breidinger, who had just four previous NASCAR Truck Series starts ahead of her Rookie of the Year campaign, has been learning on the fly in the NASCAR National Series this season.
Prior to her move to the NASCAR Truck Series full-time, Breidinger recorded 11 top-10 finishes in the 20-race ARCA Menards Series season a year ago. The racer would collect a fourth-place finish in the ARCA Menards Series championship standings in 2024.
