Freeway Insurance, the leading personal lines insurance agency in the United States, will expand upon its relationship with Trackhouse Racing and NASCAR Cup Series driver Daniel Suarez for the 2024 season, the organization announced Friday.
Suarez, the only Mexican-born driver to score a victory at NASCAR’s top level, will carry the colors of Freeway Insurance in 12 NASCAR Cup Series events next season, beginning with the season-opening Daytona 500 on February 18.
“We value our partnership with Trackhouse and Daniel Suarez, who has become a powerful ambassador of our Freeway brand and an influential voice in our own diversity, equity, and inclusion efforts,” said Cesar Soriano, CEO of Freeway Insurance. “Daniel’s story inspires us and deeply connects to the daily lives and goals of our Hispanic customers.”
Over the last two years, the partnership with Freeway Insurance has resulted in a national television and digital advertising campaign, which features Suarez in both English and Spanish, and customer outreach across the United States.
The company’s recognition among NASCAR viewers and the public as a whole has dramatically increased as millions of television viewers and social media fans watch Suarez on the racetrack and in commercials.
“Thousands of race fans have met Daniel at Freeway Insurance stores across the country and we want him to meet and share his story with even more in 2024,” continued Soriano. “He has been part of our national advertising initiatives and has taken us to new customers. We want to continue with that effort and scale our presence in NASCAR so when you see the No. 99 racing by you immediately think of Freeway Insurance.”
Freeway has been a partner of Suarez since he first joined Trackhouse Racing in 2021, and has served as the primary sponsor of the No. 99 Chevrolet Camaro on 11 occasions throughout the 2023 NASCAR Cup Series season, including two of his three top-five results this season.
“Freeway Insurance has been there for me just like it’s been there for thousands of customers who rely on the brand for affordable insurance solutions, and I’m excited to continue our relationship,” Suárez said. “I take great pride in having the Freeway Insurance name on our cars and hope to make them and our NASCAR fans proud next year.”
In addition to the primary sponsorship, Freeway Insurance will also serve as the No. 99 team’s provider for all lines of insurance, as well as the exclusive provider of auto insurance to Trackhouse Racing.