Cirkul, a one-size-fits-all beverage, is set to expand its relationship with Daniel Hemric and Kaulig Racing in the NASCAR Cup Series for 2024, the organization officially announced on Saturday.
The innovative water bottle and cartridge company will serve as the anchor partner of the No. 31 Chevrolet Camaro for the 2024 NASCAR Cup Series season, backing Daniel Hemric in 19 events.
“We are really excited to further amplify our partnership with Kaulig Racing,” said Andy Gay, President and Co-Founder of Cirkul. “We have really enjoyed the last two seasons and love seeing Cirkul bottles in everyone’s hands at the racetrack. We feel that making the jump with Daniel [Hemric] back to the Cup Series is the right move as we continue to grow our brand.”
Cirkul first began its partnership with Kaulig Racing during the 2022 NASCAR Xfinity Series campaign, serving as a 10-race primary sponsor of the No. 11 Chevrolet Camaro that season, before expanding its reach even further in 2023, to a planned 14 races.
Alongside the brand’s Xfinity Series endeavors, Cirkul has served as a primary partner of a NASCAR Cup Series entry on three occasions, including the last two iterations of the Daytona 500, with drivers Daniel Hemric (2022) and Justin Haley (2023).
“We’re thrilled to welcome Cirkul back this year in an even bigger capacity than they have ever been,” said Chris Rice, president of Kaulig Racing. We’ve had the opportunity to connect with our friends at Cirkul on so many different levels, including a friendship with Andy [Gay] and Garrett [Waggoner]. Cirkul has not only bought into our program, but they believe in Daniel Hemric as much as we do.”
The partnership between Hemric and Cirkul will commence with the Busch Light Clash at the LA Memorial Coliseum, before returning as a primary partner for the brand’s points-paying debut for the season-opener at Daytona International Speedway.
