WILDE Protein Snacks, a healthy snack option crafted from real ingredients, will join JR Motorsports as a multi-race primary sponsor during the 2026 NASCAR O’Reilly Auto Parts Series campaign.
The popular brand will be partnered with Carson Kvapil, a second-year driver in the O’Reilly Auto Parts Series, for three events, starting at Las Vegas Motor Speedway on March 14. WILDE’s sponsorship program will continue with primaries at both Indianapolis Motor Speedway (July 25) and World Wide Technology Raceway (September 12).
In addition to the brand’s multi-race primary sponsorship of Kvapil, WILDE will also serve as an associate sponsor for Rajah Caruth on board the No. 88 HendrickCars.com Chevrolet in 23 events for the coming season.
“I am so grateful to have the support of WILDE as we head into 2026,” said Carson Kvapil. “The team and I are putting in a lot of work over the off-season to come back stronger than ever, and we are ready to embody the WILDE brand both on and off the track and get them up front and battling for some wins.”
Jason Wright, the founder of WILDE Protein Snacks, was determined to find a healthier option to beat the craving for salty, crunchy, comforting potato chips when he had the idea to combine chicken breast, egg whites, bone broth, and a custom seasoning blend.
As of today, WILDE owns and operates its own manufacturing facility in Kentucky, which is the only USDA chip manufacturing facility in the world. WILDE products can be found in most grocery stores, as well as Target and Costco, offered in multiple popular flavors.
“Partnering with JR Motorsports is an incredible moment for WILDE,” said Jason Wright, CEO of WILDE. “We built this brand to fuel people with real ingredients and bold flavor, and there’s no better place to showcase that than on the track. Supporting Carson Kvapil and Rajah Caruth throughout the season gives us an exciting platform to connect with fans who share our passion for performance, grit, and pushing boundaries.”
Carson Kvapil will run full-time in the NASCAR O’Reilly Auto Parts Series in 2026, although it won’t be in just a single entry. The son of NASCAR Craftsman Truck Series champion Travis Kvapil will split time in the No. 1 Chevrolet at JR Motorsports with Rodney Childers as crew chief, before running the remainder of the campaign in a JR Motorsports-supported entry.
Kvapil and WILDE Protein Snacks will take the green flag at Las Vegas Motor Speedway on Saturday, March 14 at 5:30 PM ET on The CW, PRN, and SiriusXM NASCAR Radio Channel 90.
