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Dead On Tools Inks 16-Race Sponsorship Deal with Tanner Gray, TRICON Garage

Dead On Tools will serve as a 16-race primary sponsor of Tanner Gray and TRICON Garage in 2024, starting at Daytona International Speedway. Photo Credit: Jonathan McCoy,

Illinois-based tool and work gear manufacturer, Dead On Tools, is set to continue its multi-year relationship with TRICON Garage through the 2024 NASCAR Craftsman Truck Series season, the organization announced on Saturday.

The extended partnership will see the Dead On Tools branding displayed on the No. 15 Toyota Tundra TRD Pro, driven by Tanner Gray, in 16 of 23 NASCAR Truck Series events for the upcoming season, while serving as an associate partner in the other seven.

“It’s exciting to have Dead On Tools back on board with us for 2024,” said Tanner Gray. “I’m grateful to Tony, Brian, and the entire [Dead On Tools] team for believing in me and sticking with us through the ups and downs. They are more than just a partner; they are like family to us, and as a driver, you can’t ask for anything more.”

A subsidiary of Pull’R Holding Company LLC, Dead On Tools is one of the fastest-growing hardware and storage gear brands in the world. The brand has recently focused on mastering professional tool belts and other styles of soft-sided accessories while continuing to carry its cornerstone precision tools.

“We couldn’t be more thrilled to partner with Tanner and TRICON again in 2024,” said Brian Ranallo, director of sales and marketing at Pull’R Holding Company, LLC. “As a sponsor, you are always in search of a driver who will represent your brand with honor and integrity. Tanner does just that, and so much more. Going on our third year, Tanner and everyone at TRICON have truly become like family to us. We cannot wait to get this season underway.”

In 2023, Dead On Tools served as a three-race primary partner of the No. 15 Toyota Tundra with Tanner Gray, while primarily focusing its sponsorship on Tanner’s younger brother, Taylor Gray, backing the No. 17 for a 13-race program.

The eldest of the Gray brothers, Tanner is set to begin his fifth full-time season in the NASCAR Craftsman Truck Series at Daytona in February. In 94 starts, the 24-year-old driver has secured 10 top-five and 22 top-10 finishes.

Per a team release, Jerame Donley is set to return with Tanner Gray as crew chief of the No. 15 Toyota Tundra TRD Pro in 2024, leaving the driver-crew chief pairing to have a second season together.

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