Search
Close this search box.

Partner

BetMGM, RCR Racing Continue Partnership in 2024

Richard Childress Racing BetMGM 2024 NASCAR sponsorship Kyle Busch Austin Dillon

BetMGM returns as the Official Sports Betting Operator of Richard Childress Racing and will serve as a primary sponsor of Austin Dillon and Kyle Busch in 2024. Photo Credit: Richard Childress Racing

share it
Facebook
Twitter
LinkedIn
Reddit

On Tuesday, Richard Childress Racing and BetMGM announced an extension of their partnership. The extension of the deal will make the sports betting and iGaming operator a primary sponsor of the No. 3 and No. 8 Chevrolet Camaro ZL1s in select NASCAR Cup Series events in 2024.

Additionally, BetMGM will continue as the Official Sports Betting Operator of Richard Childress Racing. BetMGM is also an authorized NASCAR Gaming Partner, a deal that was struck in August 2020.

Austin Dillon and Kyle Busch are set to reprise their roles as drivers for the sponsor and team in 2024. BetMGM is proud to continue its partnership with one of the most recognizable names and teams in the NASCAR Cup Series garage.

“Richard Childress Racing is an iconic name in motorsports, and it aligns with BetMGM’s goal to partner with best-in-class organizations,” said BetMGM’s Chief Revenue Officer Matt Prevost. “North Carolina is home to some of the most passionate motorsports fans in the world and BetMGM’s extended partnership with RCR will surely hit another gear with the start of legalized sports betting in North Carolina.”

The announcement comes just over a month before sports betting is officially legal in the state of North Carolina. The full state launch of sports betting is set for March 11. According to a press release, customers can pre-register on BetMGM.com beginning on March 1 in North Carolina.

This season marks the fourth year of the RCR/BetMGM partnership, and the race team loves the innovation that has come through the pairing.

“Since our partnership first began in 2021, BetMGM has done an excellent job building on their partnership with Richard Childress Racing through fun, unique activations geared toward engaging race fans and sports bettors. We look forward to building on the success of our innovative partnership.”

Busch won three races in 2023, his first season with Richard Childress Racing. The two-time NASCAR Cup Series champion will look to collect more trophies over the 2024 campaign. For Dillon, a four-time NASCAR Cup Series race winner throughout his career, he’ll look to return to the Playoffs this year after an absence in 2023.

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest Post

Connor Zilisch proud of 11th place finish in Atlanta NASCAR Cup Series race, Ready for next Start at Watkins Glen
Connor Zilisch Thrilled With 11th-Place Finish in Wild Atlanta Cup Start; Ready For Watkins Glen
Dave & Buster's partners with NASCAR racer Toni Breidinger at Watkins Glen, names driver Summer Brand Ambassador
Toni Breidinger Partners With Dave & Buster's at Watkins Glen; Named Summer Ambassador
DB_atl_cup_race_Elliott-5
Chase Elliott Basks in Hometown Triumph at EchoPark Speedway
_D3A9504
Thomas Annunziata Scores First ARCA Win After Opening-Lap Spin
DSC08238
Corey Heim Makes Lime Rock Park His Playground with Dominant Win
_D3A3322
Corey Heim Blasts to Pole Position at Lime Rock Park

Join Our Newsletter

Ready to have NASCAR news hand-delivered to your email daily?

Related Article