On Tuesday, Richard Childress Racing and BetMGM announced an extension of their partnership. The extension of the deal will make the sports betting and iGaming operator a primary sponsor of the No. 3 and No. 8 Chevrolet Camaro ZL1s in select NASCAR Cup Series events in 2024.
Additionally, BetMGM will continue as the Official Sports Betting Operator of Richard Childress Racing. BetMGM is also an authorized NASCAR Gaming Partner, a deal that was struck in August 2020.
Austin Dillon and Kyle Busch are set to reprise their roles as drivers for the sponsor and team in 2024. BetMGM is proud to continue its partnership with one of the most recognizable names and teams in the NASCAR Cup Series garage.
“Richard Childress Racing is an iconic name in motorsports, and it aligns with BetMGM’s goal to partner with best-in-class organizations,” said BetMGM’s Chief Revenue Officer Matt Prevost. “North Carolina is home to some of the most passionate motorsports fans in the world and BetMGM’s extended partnership with RCR will surely hit another gear with the start of legalized sports betting in North Carolina.”
The announcement comes just over a month before sports betting is officially legal in the state of North Carolina. The full state launch of sports betting is set for March 11. According to a press release, customers can pre-register on BetMGM.com beginning on March 1 in North Carolina.
This season marks the fourth year of the RCR/BetMGM partnership, and the race team loves the innovation that has come through the pairing.
“Since our partnership first began in 2021, BetMGM has done an excellent job building on their partnership with Richard Childress Racing through fun, unique activations geared toward engaging race fans and sports bettors. We look forward to building on the success of our innovative partnership.”
Busch won three races in 2023, his first season with Richard Childress Racing. The two-time NASCAR Cup Series champion will look to collect more trophies over the 2024 campaign. For Dillon, a four-time NASCAR Cup Series race winner throughout his career, he’ll look to return to the Playoffs this year after an absence in 2023.
