Horizon Hobby is set to return to Front Row Motorsports for the 2024 NASCAR Cup Series campaign, serving as a two-race primary sponsor of Michael McDowell and the No. 34 Ford Mustang.
A global leader in both remote-control products and accessories, Horizon Hobby enters its fourth season as a primary marketing partner for McDowell and the race-winning organization, after debuting at New Hampshire Motor Speedway in July 2021.
The company’s blue and gold branding will make its first on-track appearance at McDowell’s home track of Phoenix Raceway (March 10), before returning to Indianapolis Motor Speedway (July 21) to defend the organization’s victory from last season.
In addition to its primary sponsorship, the brand will also serve as an associate partner for McDowell and Front Row Motorsports throughout the entire 2024 NASCAR Cup Series campaign.
“It was a great day in Indianapolis last year and I’m thrilled that Horizon Hobby will again be with us this year as we want to repeat that moment more and more,” commented McDowell. “Horizon Hobby promotes fun, family, and activities for people of all ages. You can be a kid or an adult and like planes, cars or boats and have fun with so many Horizon Hobby products. It’s just a cool partner for us and the sport.”
Since forging a relationship with Front Row Motorsports, Horizon Gobby has been strategically building its footprint within the NASCAR space, modeling a pair of FRM-inspired vehicles to match its NASCAR Cup Series and NASCAR Craftsman Truck Series entries.
“We are proud to continue our support for Michael and Front Row Motorsports again in 2024,” said Chris Dickerson, Chief Executive Officer, Horizon Hobby. “Their passion for the fans, the sport, and the RC hobby all align with our purpose at Horizon Hobby. We’re excited to be a part of this dynamic season and are passionate about the alignment between motorsports and Radio Control products. We look forward to seeing all our RC enthusiasts at the track on race day.”
Horizon Hobby is the latest partner of Front Row Motorsports to confirm its commitment to the organization for 2024, with Love’s Travel Stops, Rudebusch Development, Frontline Enterprises, Benebone, Georgia Peanuts, and others announcing their deals.
