Harrison’s, a South Carolina-based family-owned clothing and footwear chain, that sponsored Josh Berry in the NASCAR Xfinity Series, will move to the NASCAR Cup Series for the driver’s Rookie of the Year campaign in 2024.
On Tuesday morning, Stewart-Haas Racing announced Harrison’s as a two-race primary sponsor for Berry and the No. 4 NASCAR Cup Series team. The brand is excited to keep its relationship with Berry going into the next step of his racing career.
“We’ve gotten to know Josh as a person and as a racer ever since he started winning Late Model races across the Southeast,” said Danny Harrison, president and founder, Harrison’s. “We enjoyed immediate success together and have been a part of many of his career milestones. We’re very happy to continue our partnership with Josh at Stewart-Haas as he competes for the rookie-of-the-year title.”
Harrison’s will serve as the primary sponsor for Berry’s No. 4 Ford Mustang for the first time at Atlanta Motor Speedway on February 25, and will return for the NASCAR All-Star Race weekend at North Wilkesboro Speedway May 18-19. Berry is honored to carry the brand on his race cars for another season.
“After racing against other Late Models with the Harrison’s name on them, it was an honor to represent Harrison’s in the NASCAR Xfinity Series,” Berry said. “We were able to win in our first year together. The Harrison family believed in me then and it’s incredibly heartwarming to have their continued support now at Stewart-Haas.”
Heading into 2024, the 33-year-old Berry has one top-five finish and three top-10s in 12 career NASCAR Cup Series starts. Berry’s career-best finish in his limited Cup starts was a second-place finish at Richmond Raceway last spring filling in for the injured Chase Elliott.
