Wednesday, March 22, 2023

Drydene and DuraMAX Backing Spire Motorsports, Corey LaJoie Again at Dover

Corey LaJoie Drydene DuraMAX paint scheme 2022 Dover Spire Motorsports
Corey LaJoie will pilot this No. 7 DuraMAX Drydene Chevrolet Camaro for Spire Motorsports in the May 1st NASCAR Cup Series event at Dover. Photo Credit: Spire Motorsports.

The primary sponsorship partnership continues for Spire Motorsports, Corey LaJoie and RelaDyne as the company will feature their brands Drydene and DuraMAX on the No. 7 Chevrolet Camaro at Dover Motor Speedway on May 1st.

The race will have sponsorship from the company as well as the race will be known as the DuraMAX Drydene 400 Presented by RelaDyne.

The company is excited to partner with LaJoie for another season, as they and LaJoie forged a partnership together dating back to before the 30-year old had landed at Spire Motorsports.

“RelaDyne is proud to partner with Corey LaJoie and Spire Motorsports in the NASCAR Cup Series,” stated Dan Oehler, EVP of Marketing and Ecommerce for RelaDyne. “It’s important for us to continue building Corey’s history with Drydene, and we look forward to him also carrying our DuraMAX brand on his No. 7 Chevrolet Camaro ZL1 in the upcoming DuraMAX Drydene 400 presented by RelaDyne. Corey’s passion and desire to compete at the highest level of racing exemplifies what RelaDyne and our DuraMAX and Drydene brands stand for – hard work, reliability, performance, and a competitive spirit second to none.”

For LaJoie, he’s just happy that RelaDyne, who announced their acquisition of Drydene back in September, feels the same commitment to him as the former owners of the Drydene brand did.

“When RelaDyne acquired Drydene, they were steadfast in their commitment to this space and I’m grateful that continues to include our program at Spire Motorsports,” explained LaJoie. “Drydene began supporting my career four years ago and the enthusiasm surrounding the program continues to grow. The same goes for RelaDyne’s support of Dover Motor Speedway. ‘The Monster Mile’ is one of my favorite race tracks. I won a race at Dover during my time in the old K&N Series so I already have a Monster trophy on the shelf. We’ll definitely be looking to rekindle some of that magic.”

Through eight races this season, LaJoie sits 30th in the NASCAR Cup Series driver standings. He scored his career-best finish of fifth at Atlanta Motor Speedway last month.

LaJoie’s crew chief Ryan Sparks is slated to return to the pit box this weekend after a four-race suspension following an unsecured tire flying off of their car back at Phoenix in March.

Toby Christie
Toby Christie
Toby is the Founder, and Editor-in-Chief of Toby is also the co-host of The Final Lap Weekly Podcast. Additionally, he is a NMPA (National Motorsports Press Association) award-winning writer, and has followed the sport as a fan since 1993.

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