Friday, September 22, 2023

Day Chaser Cocktails Partnering with Hendrick Motorsports, Alex Bowman

PC: Hendrick Motorsports

Day Chaser Cocktails, a brand selling canned cocktails, has partnered with Hendrick Motorsports and NASCAR Cup Series driver Alex Bowman, as an official partner of the No. 48 Chevrolet Camaro ZL1.

As part of the three-year agreement, Day Chaser Cocktails will be featured on the fire suits of Alex Bowman and the crew members for the No. 48 Chevrolet Camaro. The brand will also have prominent placement on the team’s transporter, as well as other equipment used throughout race weekends.

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In addition to the partnership with Bowman’s No. 48 team, Day Chaser will have the rights to include the full Hendrick Motorsports stable of cars and stylized numbers within its advertising and promotions.

“It’s thrilling to align Day Chaser with Hendrick Motorsports, the most successful team in NASCAR history,” said David Mandler of Northeast Drinks Group, the parent company of Day Chaser. “The multi-year partnership allows us to build the Day Chaser brand alongside the best in the sport. We look forward to utilizing all the touchpoints Hendrick Motorsports has to offer via its deep relationships in the auto and racing worlds, including live events, advertising, and social media.

“We couldn’t be more excited to team up with Alex and the No. 48 team and look forward to a successful first season in 2022. We expect to see Day Chaser in victory lane a lot this year.”

The 28-year-old comes off of a career-best season in the NASCAR Cup Series, collecting victories on four separate occasions, and securing his fourth consecutive appearance in the NASCAR Cup Series Playoffs.

“The opportunity to introduce a cool new brand like Day Chaser to Hendrick Motorsports and NASCAR is awesome for me,” Bowman said. “The product tastes great and really fits my personality and lifestyle. Our team has a lot we want to accomplish this year, so the goal is to have plenty of post-race celebrations featuring Day Chaser.”

Day Chaser Cocktails is a part of the Vermont Cider Company’s portfolio of award-winning brands, selling a refreshing spirit-based canned cocktail made with real fruit juice and sparkling water. All Day Chasers are 100 calories and certified gluten-free with only two grams of carbs, one gram of sugar, and no artificial ingredients.

“We’re pleased to welcome Day Chaser to our team,” said Rick Hendrick, owner of Hendrick Motorsports. “It’s a young and exciting brand that we’re able to pair with a young and exciting driver. Alex is a rising star in our sport and will be an excellent ambassador for Day Chaser. We look forward to growing this new relationship and developing a successful program together.”

Joseph Srigley
Joseph Srigley
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at

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