Friday, June 9, 2023

Built Bar Increasing Sponsorship with Corey LaJoie, Spire Motorsports for 2022 Season

PC: Spire Motorsports | Twitter

Built Bar – named the ‘Official Protein Bar of NASCAR’ in a multi-year partnership in October 2021 — will increase its presence as a primary sponsor of Corey LaJoie and Spire Motorsports for the upcoming season.

Beginning with the 2022 Daytona 500 on February 20, Built Bar will serve as the primary sponsor of the No. 7 Chevrolet Camaro in 10 NASCAR Cup Series events throughout the 2022 season.

The company will return to sponsor LaJoie at Phoenix (March 13), Martinsville (April 9), Texas (All-Star) (May 22), Gateway (June 5), Road America (July 3), Richmond (August 14), Daytona (August 27), Darlington (September 4), and Homestead (October 23).

“Built is more excited than ever to continue our partnership and friendship with Corey LaJoie and Spire Motorsports,” said Nick Greer, CEO of Built. “There is something incredibly special about Corey and his ability to ‘stack pennies’ like no one else on or off the track. We are thrilled to stack those pennies together with Corey and we will find ourselves in victory lane soon. and its entire Built family feel so fortunate to be part of this great NASCAR community. It’s go time. What a great year this will be.”

In 2021, LaJoie scored his single top-10 result at Daytona International Speedway in February, securing a ninth-place result for his fourth top-10 of his NASCAR Cup Series career.

“I’m honored to welcome back my friends with for their third year in the sport,” said LaJoie. “It’s been a blast being a part of their creative marketing strategies to grow the program. The Built leadership team brings a ton of energy to Spire Motorsports as well as to NASCAR. 2022 is going to be an amazing season with them on and off the track.”

The 2022 NASCAR Cup Series season will be one for the history books, as the sanctioning body introduces a brand-new car beginning at Daytona International Speedway. It’s an opportunity for LaJoie and Spire Motorsports to grab the attention of sponsors and fans with the possibility of improved performance.

“Everyone at Spire Motorsports is eager to get the season underway,” said Spire Motorsports co-owner T.J. Puchyr. “Corey and the entire No. 7 team did an outstanding job last season. We’re exceptionally proud that Built recognized that success by adding more races to its 2022 plans. Corey is a smart, patient racer on superspeedways and knows how to follow a plan. That’s why he runs up front when it’s time to race for the win. He knows the craft well, so we know when we go to the Daytona 500, Corey gives us a chance to win on NASCAR’s biggest stage.”

Joseph Srigley
Joseph Srigley
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at

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