Dawson Cram, 19, and his No. 41 Cram Racing Enterprises team will have a new look when the NASCAR Camping World Truck Series teams enter Darlington Raceway this weekend, as their truck will be adorned with the logo and colors of Be Water.
According to a release from the team, Be Water is a new brand from Greene Concepts, Inc.
The brand connects with Cram’s core values.
“Dawson Cram is an up-and-coming racer who exemplifies the attributes we promote on our flagship product, Be Water: kindness, goodness, generosity, and courage,” Lenny Greene, CEO of Greene Concepts, Inc. said. “As a family-run business, Cram Racing Enterprises demonstrates what can be attained when determination, passion, and family values come together to support a dream.”
Cram is ready to go in Sunday’s NCWTS In It to Win It 200 at Darlington.
“I’m very proud to represent Be Water and everything they stand for. Water is a huge part of my preparation for each race, and my effort to stay healthy every day. The Be Water tastes great, and I love that it comes from right here in the Blue Ridge Mountains of North Carolina. I’m looking forward to getting to the track and to have the opportunity to pilot this gorgeous Be Water truck.”
Cram, a native of North Carolina, has a career-best finish of 13th, which came at Martinsville Speedway in 2019 while driving for Reaume Brothers Racing. Cram will look to better that number Sunday at Darlington.