It’s been a rough start to the 2021 NASCAR Cup Series season for Aric Almirola and the No. 10 Stewart-Haas Racing team, but they’ll look to turn their fortunes around the next couple of races with a new primary sponsor on their machine — Pit Boss Grills.
For a team that is sponsored by Smithfield Foods, I think there will be no shortage of products being placed on the Pit Boss Grills this weekend at Phoenix Raceway and next weekend at Atlanta Motor Speedway.
“There isn’t a better fit for our program than this partnership with Pit Boss Grills,” Almirola said in a press release. “This is my 10th year racing for Smithfield, so grilling is an established part of my lifestyle, both at home and at the track. The same is true with NASCAR fans. Morning, noon and night, they’ve got their grills going. We’ve brought them a lot of Smithfield product over the years, and now we can show them how to go the extra mile with Pit Boss Grills.”
As excited as Almirola is to partner with Pit Boss Grills, the grill maker is also ready for their new partnership.
“We are blessed to partner with Aric Almirola and the entire No. 10 team,” said Jeff Thiessen, President, Dansons, Inc. “Aric is a family man who values relationships, and a Christian athlete who is competitive on the track. Not only does he embody our company’s values, but his race fans are our consumers. Whether tailgating at a track or getting together in the backyard, Aric’s fans and NASCAR fans are extremely brand loyal. We’re loyal to grilling by creating the best products at an affordable price, and this partnership aims to deliver that message.”
While Almirola has two DNFs in the opening four races of the season, and sits 28th in the NASCAR Cup Series championship standings, you have to feel this is a temporary struggle for the Florida-native.
Almirola has made the Playoffs in the NCS in each of the last three seasons, and in the spring race at Phoenix, Almirola has finished fourth and eighth in 2019 and 2020. The big turnaround for the No. 10 team could very well begin this weekend.