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Monday, December 6, 2021

DoorDash Becoming Official On-Demand Delivery Platform of NASCAR In Multi-Year Deal

If you’re the kind of fan who loves to support sponsors and brands involved in NASCAR, you can add DoorDash to your list for your race day food delivery service.

DoorDash, in a multi-year partnership with NASCAR, is becoming the “Official On-Demand Delivery Platform of NASCAR”, spanning across the entire sanctioning body, as well as 11 NASCAR-owned facilities.

“DoorDash is a category leader and one of the fastest-growing brands in the country, their expanded presence in NASCAR underscores the incredible momentum being generated around this historic season,” said Frank Kelleher, senior vice president and chief sales officer, NASCAR. “Together, NASCAR and DoorDash are committed to giving back to the communities in which we race while drastically improving the fan experience at our facilities.”

The food delivery platform entered NASCAR in 2020, with Richard Petty Motorsports and previous driver Bubba Wallace. DoorDash followed Bubba to 23XI Racing, where they became a founding partner, as well as the anchor sponsor of the No. 23 Toyota Camry. The company also debuted a NASCAR-specific advertisement during the Daytona 500 on FOX.

“This partnership enables us to expand our engagement and build a further connection with the racing community while activating against our values of diversity and empowering local communities,” said Kofi Amoo-Gottfried, DoorDash’s VP, Marketing. “We are committed to leveraging our platform and resources to create a more inclusive environment for racing fans in the coming years and look forward to working with NASCAR to create unique and authentic experiences for fans and food-lovers alike.”

The partnership will trickle down into other avenues of NASCAR social platforms including the eNASCAR Coca Cola racing Series, where the DoorDash branding will be added to the broadcasts for the remainder of the 2021 season.

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