JR Motorsports announced on Wednesday Afternoon that hellowater will join Justin Allgaier and the No. 7 Chevrolet Camaro in a pair of NASCAR Xfinity Series events in 2021.
hellowater is a Chicago-based company that manufactures a line of enhanced functional waters, designed to deliver quality wellness benefits in digestive health, immune defense, and pH balance. This marks the first time that the beverage company has partnered with a team in NASCAR.
Justin Allgaier’s Chevrolet will carry the hellowater colors at Atlanta Motor Speedway (July 10) and Watkins Glen International (August 7).
“We are beyond excited for the opportunity to partner with JR Motorsports to bring hellowater to the world of NASCAR,” said Rusty Jones, co-founder and chief strategy officer of Hello Beverages. “Hydration is key for peak performance and Justin and the No. 7 team will have hellowater products stocked throughout the season fueling their quest for a championship.”
In addition to its partnership with JR Motorsports, hellowater is also linked to Allgaier’s long-time sponsor BRANDT Fresh Agriculture. The two companies recently joined forced to launch a patented immune defense technology branded CYTO PLUS. Along with hellowater’s two primary sponsorships, the company will be featured on the decklid of Allgaier’s No. 7 BRANDT Chevrolet throughout the season.
Allgaier enters his sixth season with JR Motorsports as the organization’s winningest driver, after a strong 2020 championship campaign that culminated in a second-place finish in points. Alongside his Xfinity Series Most Popular Driver Award, Allgaier finished the 2020 season with three wins, 11 top-fives and 19 top-10s.
“I’m really looking forward to having hellowater as a partner for the 2021 season,” said Allgaier. “I was hooked the first time I tried their line of fiber-infused, prebiotic water last year and can’t wait to have their colors on our Chevrolet at Atlanta and Watkins Glen. I’ve gotten a preview of the paint scheme and it looks fast. Hopefully we get the opportunity to celebrate with hellowater to Victory Lane.”
Additional details, including the unveil of the No. 7 hellowater Chevrolet Camaro, will be announced at a later date.