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Spire Motorsports picks up Marwin Sports in two-race deal

The No. 77 Marwin Sports Camaro for Spire Motorsports (PC : Spire)

Spire Motorsports has picked up a new primary sponsor for two races as the 2020 NASCAR Cup Series season is nearing its end.

Marwin Sports, a Los Angeles-based apparel manufacturer rooted in a multitude of sports, will serve as the primary sponsor for Reed Sorenson, and the Spire No. 77 at both Kansas Speedway this weekend, as well as Texas Motor Speedway next weekend.

“Since officially launching Marwin Sports in the U.S. at the Rolex 24 at Daytona in January, we have participated in virtually every form of American motorsports, with the exception of NASCAR,” said Marwin Sports U.S. co-founder and director of business development Brian Rock. “With full respect to the power of NASCAR, we decided to wait until the right partner and time aligned. Marwin has been watching the rise of Spire Motorsports very closely and we are excited to announce our entry into the NASCAR Cup Series on October 18 at Kansas Speedway, followed up with a second event on the high banks of Texas Motor Speedway. We are very proud to be affiliated with a team that shares the same values, vision, and eagerness to always innovate and improve, just as we do at Marwin Sports. We truly feel that this is just the beginning of what will be a very long partnership with Spire Motorsports and the Spire family.”

Co-owner of Spire Motorsports T.J. Puchyr is eager to see how the company reacts to its entrance into NASCAR.

“Spire Motorsports is thrilled to showcase our relationship with Marwin Sports staring this weekend at Kansas Speedway,” said Puchyr. “As we ramp up preparations for 2021 and beyond, it’s exciting to introduce new sponsors to our race team and the sport as a whole. The next two races will be tremendous opportunities to introduce Marwin Sports to the dynamic and diverse platforms the NASCAR Cup Series affords its teams and sponsors.”

Spire Motorsports has been a talked about team this silly season – the organization has picked up two charters and plans to run two full-time entries in 2021. While no driver has been confirmed, industry rumors suggested Justin Haley could fill one of those seats. Haley gave Spire the team’s lone win at Daytona International Speedway last season, and is represented by the company’s agency division.

You can see thee Marwin Sports No. 77 Camaro hit the track at Kansas Speedway this weekend for the Hollywood Casino 400 at 2:30pm EST on NBC and the NBC Sports App.

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