NASCAR has announced that the upcoming NASCAR Cup Series event at the Daytona International Speedway road course will be named the GoBowling.com 235. The sponsorship moves over from what was supposed to be the Watkins Glen event, which was relocated to the 3.57-mile, 14-turn Daytona road course due to COVID-19.
The GoBowling.com 235 will take place on Sunday, August 16th, and it will be the first-ever NASCAR event on the famed road course. Track President Chip Wile is pumped for the event.
“We are excited to welcome Go Bowling to the Daytona International Speedway family, and to be able to help our friends at Watkins Glen International during these unprecedented times,” said Wile in a press release. “Who knew that we would have the NASCAR Cup Series on the storied DAYTONA Road Course this season. The ‘World Center of Racing’ and bowling go hand-in-hand with incredible family fun, and we are thrilled to partner with Go Bowling for this historic occasion.”
For Go Bowling, it was important to continue the sponsorship to remind the nation that the majority of bowling centers across the country are still open and looking to provide entertainment for families during these tough times.
“The Bowling Proprietor’s Association of American (BPAA) and Go Bowling are focused on making sure that we’re helping our 3,400-plus members during this incredibly tough time, and we see our sponsorship with DAYTONA to be the perfect way to do that,” said Frank DeSocio, executive director of the BPAA in a DIS press release. “Starting with National Bowling Day on August 8, our goal for the month is amplify the message that the majority of bowling centers are open, safe and ready for play all across the country. So much of NASCAR’s audience has already been clamoring to get back to the lanes, and we want them to know that bowling can be just as fun and exciting of experience for people of all ages as it ever was. Our “Go Bowling America” program is just one of the many ways we’re helping our member bowling centers welcome back bowlers to the same, safe, healthy and fun experience they’re accustomed to as our centers reopen nationwide.”