In honor of the 30th anniversary of the film Space Jam, Upper Deck will decorate Bubba Wallace’s No. 23 23XI Racing Toyota with a special paint scheme design. Additionally, the company has unveiled special new anniversary trading cards, prints, and memorabilia tied to the 30th anniversary of the iconic film featuring NBA legend Michael Jordan.
Wallace will pilot the Space Jam Upper Deck Toyota at Chicagoland Speedway for the NASCAR Cup Series event on Sunday, July 5. Upper Deck is excited to bring together the Space Jam and NASCAR fanbases for an unforgettable collaboration.
“This collaboration brings together the cultural impact of Space Jam, the energy of NASCAR, and the passion of collectors in a truly unique way,” said Jason Masherah, President of Upper Deck. “This is a massive celebration of fandom – Space Jam is an iconic movie that spans multiple generations, and we’re excited to capture what fans love most about the film and share it across Upper Deck brands.”
23XI Racing is glad to continue its longstanding partnership with Upper Deck, which continues to pair the race team with iconic brands in pop culture.
“We look forward to bringing the fun and nostalgia of Space Jam to the track at Chicagoland through this unique collaboration,” said Steve Lauletta, President of 23XI. “Our partnership with Upper Deck continues to result in one-of-a-kind memorabilia that expands well beyond just the racetrack, allowing 23XI to reach both current and new audiences.”
In addition to the paint scheme on Wallace’s No. 23 Toyota, Upper Deck has revealed a plethora of memorabilia offerings honoring the 30th anniversary of Space Jam.
Upper Deck has announced the launch of ‘Curated’, Upper Deck’s new brand representing officially licensed prints across the company’s expansive sports and entertainment license portfolio. The Space Jam 30th anniversary collection will serve as the debut drop for the ‘Curated’ line, and will feature prints from the original Space Jam film as part of Upper Deck’s 30th anniversary celebration of the film.
Upper Deck will also release a Skybox Metal Universe Space Jam 30th Anniversary trading card set later this year. The set will feature Metal Universe insert cards, fan-favorite parallels, and rare chase cards. Cards will feature characters from the movie, including the Looney Tunes and Michael Jordan, and card parallels will include Red (numbered to 100), Blue (numbered to 50), Green (numbered to 10), and Gold 1-of-1 variations. The set will also include autographed cards from key talent, including Michael Jordan and voice actors from the film.
Additionally, Upper Deck has announced the release of an Authenticated Space Jam 30th Anniversary Collection. Items in this special memorabilia collection have all been hand-signed by Michael Jordan.
Upper Deck will also host a Space Jam 30th Anniversary Watch Party leading up to the Chicagoland Speedway race weekend at Navy Pier on July 2. Fans will have a chance to relive the iconic movie as it’s shown on the big screen. Wallace’s No. 23 Space Jam / Upper Deck Toyota will also be on display for fans to see in person and take pictures with.
An Exclusive, limited-edition Curated Space Jam print will be given away for free to attendees, and the event will also feature free personalized trading cards, free food, and other giveaways. Upper Deck’s website will have additional information about the Space Jam 30th Anniversary Watch Party for those interested in attending.
