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Kohler Generators joining Roush Fenway, Ryan Newman for Eight Races

NASCAR Cup Series driver Ryan Newman and his No. 6 Ford Mustang will bring a fresh livery to the 2021 Daytona 500 next month with the addition of a brand new partner.

Kohler Generators, a leader in whole-home backup generators, has signed an eight-race deal with Roush Fenway to serve as the anchor partner for the No. 6 Ford Mustang in 2021.

“We are looking forward to getting back to Daytona this year, and bringing on Kohler Generators as the primary partner for our biggest race of the season is really exciting,” said Newman, who was seconds away from winning his second Daytona 500 last season. “KOHLER is one of the most trusted brands in the world and is a natural fit with Roush Fenway and the No. 6 team. We came very close to winning this race last season, so hopefully this year we can go to Daytona, finish the job and put that Kohler Generators Ford in victory lane at what is undoubtedly one of the grandest events in all of motorsports.” 

Team owner Jack Roush owns a pair of Daytona 500 wins, both with former driver and 2003 NASCAR Cup Series Champion Matt Kenseth.

“We are pleased to welcome Kohler to the Roush Fenway Family,” said NASCAR Hall-of-Fame owner Jack Roush. “We share the same pursuit of high performance in both of our fields, and I cannot think of a better place to kick off the partnership than Daytona.” 

The sponsorship deal for Kohler will bring the blue and black colors to the No. 6 Mustang at Atlanta (3/21), Darlington (5/9), Charlotte (5/30), Road America (7/4), Bristol (9/18), Talladega (10/3), and Martinsville (10/31).  

“Our partnership with Roush Fenway Racing and driver Ryan Newman provides new opportunities to showcase the leading-edge design, technology, and reliability of KOHLER Generators with passionate and loyal NASCAR fans. Jack Roush’s hall of fame career and championships speak to his hard-earned reputation of excellence,” said Brian Melka, Group President – Power at Kohler Co. “Bringing together Roush Fenway Racing and Kohler, along with a highly decorated competitor in Ryan Newman, is exciting and reinforces our shared commitment to power and technology, and an inner drive to always achieve the highest level of performance. We are thrilled to unveil the sleek blue Kohler Generators No. 6 car at the Daytona 500, as well as Road America which is less than 20 miles from our world headquarters in Kohler, Wisconsin.” 

Many eyes will likely be on the “Rocketman” as he returns to the site of his heart-stopping crash at the 2020 Daytona 500. After he was turned into the wall by Ryan Blaney when racing towards the checkered flag, Newman’s car hit the wall before becoming airborne and being T-boned by the incoming Corey LaJoie. Less than two days later, Newman walked out of the hospital on his own two feet with his daughters by his side.

The Kohler Mustang will debut at the 2021 Daytona 500 for qualifying on February 10th. The 2021 Daytona 500 is set to take place on Sunday, February 14th at 2:30 p.m. EST on FOX and the Motor Racing Network.

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