Saia LTL Freight will partner with Joe Gibbs Racing for a multi-year sponsorship deal with Ty Gibbs and the No. 54 Toyota Camry XSE in the NASCAR Cup Series.
The company offers a wide range of less-than-truckload (LTL) services including service to Canada and Mexico. In addition, they offer expedited and logistics services through their subsidiary, LinkEx, with 214 terminals across the United States.
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We’re excited to announce that we have partnered with @Saia_Inc for a multi-year sponsorship of @TyGibbs and the No. 54 Toyota Camry XSE in the #NASCAR Cup Series. #saialtlfreight pic.twitter.com/BJv44QewZW
— Joe Gibbs Racing (@JoeGibbsRacing) January 23, 2025
“We are thrilled about our partnership with Joe Gibbs Racing, Ty Gibbs, and the entire No. 54 team. Like Saia, they are an organization synonymous with success,” said Saia Executive Vice President and Chief Customer Officer Ray Ramu. “This is a tremendous opportunity for Saia that will allow us to engage with our employees, customers, and the community in a new and exciting way. We are looking forward to a winning season ahead.”
The addition of Saia LTL Freight to the Joe Gibbs Racing sponsorship roster serves as an industry replacement for FedEx, which ended a two-decade-long relationship at the end of last season.
Saia will be appearing as the primary sponsor of the No. 54 Toyota Camry XSE in seven NASCAR Cup Series events in 2025, beginning with the second race of the season at Atlanta Motor Speedway.
Other events with the company’s branding featured will be Talladega Superspeedway (April 27), Texas Motor Speedway (May 4), the NASCAR All-Star Race at North Wilkesboro Speedway (May 18), Sonoma Raceway (July 13), Indianapolis Motor Speedway (July 27), and Las Vegas Motor Speedway (October 12).
“We are excited to have Saia join our family at Joe Gibbs Racing,” said Coach Joe Gibbs. “They have an impressive operation, establishing themselves as a leader in the transportation and logistics industry. We know they deliver, and we certainly plan on delivering success with them both on and off the track.”
Gibbs is the 22-year-old grandson of team owner Joe Gibbs and enters his third full-time campaign in the NASCAR Cup Series. In his 87 starts at NASCAR’s top level, the Charlotte, North Carolina-native has amassed 12 top-fives and 23 top-10s.
Last season, Gibbs made the NASCAR Cup Series Playoffs for the first time in his career, finishing a career-best 15th in final point standings, on the strength of eight top-five and 12 top-10 finishes.
“Really excited to have Saia as a partner on our No. 54 Toyota Camry,” Ty Gibbs said. “They are a great company, and I hope we can put them in victory lane during this season. All of their employees have already been so supportive.”
Saia will debut on-board the No. 54 Toyota Camry at Atlanta Motor Speedway on February 23. Coverage of the event will be on FOX, PRN, and SiriusXM NASCAR Radio (Channel 90).
