Carl Ruedebusch, a Wisconsin-based business owner, entrepreneur, and investor will return to Front Row Motorsports (FRM) as a key partner for Todd Gilliland and the No. 34 Ford Mustang Dark Horse for the 2025 NASCAR Cup Series campaign.
Ruedebusch is set to bring his network of partners to Gilliland and Front Row Motorsports, which includes Ruedebusch Development & Construction and gener8tor, with more partnerships being developed.
New number same scheme. @gener8tor and #Ruedebusch Development & Construction will be back to sponsor @toddgilliland_ for multiple Cup Series races in 2025. pic.twitter.com/Aar672OS0a
— Front Row Motorsports (@Team_FRM) January 24, 2025
Gener8tor, a nationally ranked venture capital firm and accelerator that brings together startup founders, investors, corporations, job seekers, universities, musicians, and artists returns for its third season with Gilliland and Front Row Motorsports.
The primarily black paint scheme will adorn the No. 34 Ford Mustang Dark Horse in multiple NASCAR Cup Series events in 2025.
“We are honored to partner with Carl and Front Row Motorsports as we join Todd for another season and our first with the No. 34,” said Joe Kirgues, Co-Founder, gener8tor. “Todd has been a great ambassador for us, and we are looking forward to expanding our reach in some key markets.”
The Ruedebusch Development and Construction (RDC) colors will also return to Front Row Motorsports in 2025, pivoting from the No. 38 to the No. 34 for the upcoming NASCAR Cup Series campaign.
Ruedebusch has been a key player in Gilliland’s NASCAR Cup Series career with Front Row Motorsports, serving as a major primary sponsor in his three previous seasons of competition at NASCAR’s top-level.
“This is an exciting new era for Front Row Motorsports,” said Carl Ruedebusch, President and CEO, Ruedebusch Development & Construction. “I am in full support of FRM and proud to continue my part in Todd’s career.”
Entering his fourth full-time campaign for Front Row Motorsports in the NASCAR Cup Series, Gilliland has amassed one top-five and 10 top-10 finishes. Last season, the 24-year-old driver finished a career-best 22nd-place in final standings.
“Mr. Ruedebusch, and his partners such as gener8tor, have been some of my biggest supporters since I joined the NASCAR Cup Series,” said Gilliland. “It’s more than a partnership; we’re family and I am thankful for all their support. I can’t do this without them.”
