Prime Video, which served as a three-race primary sponsorship partner for Chase Elliott and the No. 9 Hendrick Motorsports team in the NASCAR Cup Series during the 2025 season, will return for another three-race slate of primary sponsorship with the driver and team in 2026.
On Tuesday, the team revealed 3D renderings of the refreshed Prime Video paint scheme that Elliott will pilot, and they revealed the three-race schedule for Prime Video, which will make its season debut at Talladega Superspeedway on Sunday, April 26.
Additional Views of the Car:
Prime Video 2026 Primary Sponsorship Schedule
- April 26: Talladega Superspeedway
- May 3: Texas Motor Speedway
- May 17: All-Star Race at Dover Motor Speedway
The look for the No. 9 Prime Video Chevrolet has a noticeably darker palette this year, as the front and back of the car carry a black base coat. In the center of the doors of the car is the iconic Prime Video blue, and between the jagged design of blue and the black base coat are hints of the NASCAR red and yellow colors flowing through the design.
It’s a drastic change from last year’s paint scheme, which carried more Prime Video blue and white accents.
Last year, Elliott carried the Prime Video colors at Talladega Superspeedway, where he finished fifth, the All-Star Race at North Wilkesboro Speedway, where he notched a fifth-place result, and at Kansas Speedway, where he came home 15th.
Elliott will look to snag the first NASCAR Cup Series win for the NASCAR Broadcasting Partner in his three-race stint in 2026.
In 2025, Elliott recorded his first multi-win season in the NASCAR Cup Series since 2022, as he collected wins at his home track, EchoPark Speedway in Atlanta, and Kansas Speedway in the Fall. Elliott would finish the campaign with an eighth-place ranking in the NASCAR Cup Series championship standings.
Heading into the 2026 season, Elliott has amassed 358 career starts in the NASCAR Cup Series, and to date, he has 21 wins, 115 top-five finishes, and 190 top-10s. The son of NASCAR Hall of Famer Bill Elliott was the champion of the NASCAR Cup Series during the 2020 season.
