Mobil 1, a brand synonymous with NASCAR and auto racing in general, will become the official presenting sponsor of victory lane at all NASCAR-owned racetracks beginning with this weekend’s Toyota Owners 400 at Richmond Raceway.
NASCAR announced the expansion of its long-standing partnership with Mobil 1 on Thursday.
Meet us in Mobil 1 Victory Lane all season long! Today, @NASCAR and Mobil 1 announce a new Victory Lane partnership for NASCAR tracks throughout the country. ?#Mobil1VictoryLane pic.twitter.com/4rsNbXszZs
— Mobil 1 Racing (@mobil1racing) March 28, 2024
“We are thrilled to expand our sponsorship with NASCAR by becoming the presenting sponsor of victory lane,” shared Rob Shearer, Director of Global Sponsorships and Marketing Services, on behalf of Mobil 1. “Being part of post-win celebrations at all NASCAR-owned racetracks will allow us to continue to build on our shared passion for racing and winning.”
Mobil 1 has been the “Official Motor Oil of NASCAR” since the 2003 season, a title that will continue in 2024 and beyond, and as part of the partnership expansion, Mobil 1 will become an official sponsor of all NASCAR-owned race tracks.
Tracks that are owned by NASCAR (formerly International Speedway Corporation) include Darlington Raceway, Daytona International Speedway, Homestead-Miami Speedway, Iowa Speedway, Kansas Speedway, Martinsville Speedway, Michigan International Speedway, Phoenix Raceway, Richmond Raceway, Talladega Superspeedway, and Watkins Glen International.
The move to have Mobil 1 serve as the official presenting sponsor at all of the NASCAR-owned tracks was a no-brainer for the sanctioning body.
“Mobil 1 has been synonymous with NASCAR for more than two decades, and as one of the world’s most recognizable blue-chip brands, our official sponsorship has resulted in exposing this great sport to millions of fans across the globe,” said Michelle Byron, NASCAR Senior Vice President of Partnership Marketing. “What’s more, Mobil 1 exemplifies what it takes to produce a winning formula, so the brand’s presence in NASCAR Victory Lane could not make more sense.”
Mobil 1, which first entered the NASCAR space in 1987 as a sponsor of Rusty Wallace, has been expanding its footprint in the NASCAR sponsorship world over the last couple of years. For 2024, Mobil 1 expanded its relationship with Toyota Racing Development to include primary sponsorships involving Joe Gibbs Racing, 23XI Racing, and LEGACY MOTOR CLUB.
