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Celsius Energy Backing Live Fast Motorsports, BJ McLeod at Atlanta

PC: Live Fast Motorsports | PR

As the NASCAR Cup Series heads to the newly re-profiled Atlanta Motor Speedway, Live Fast Motorsports will be carrying a familiar partner on-board the No. 78 Ford Mustang, in the form of Celsius Energy.

Celsius is a better-for-you alternative to traditional energy drinks with a clinically proven function that provides essential energy. The company is a global top-selling lifestyle fitness drink featuring zero sugar, no preservatives, no aspartame, no high fructose corn syrup, and is non-GMO, with no artificial flavors or colors.

“We are honored to partner with Live Fast Motorsports,” said John Fieldly, CEO of Celsius Holdings. ” The Celsius brand was created to help people LIVE FIT, exceed their goals, and elevate their everyday lives, we are proud to help raise the energy level of the entire Live Fast Motorsports team”

Live Fast Motorsports – fielding the No. 78 Ford Mustang for owner-driver BJ McLeod — has gotten off to a strong start thus far, scoring three top-30 results in the first four races of the season.

“Our Live Fast Motorsport’s team couldn’t be more enthused about this second-year partnership and Celsius-themed paint scheme for the Folds of Honor QuikTrip 500.” said co-owner of Live Fast Motorsports, Matt Tifft. “On hot long race weekends, Celsius always provides the refreshing taste and stable energy that our team needs to stay hydrated and succeed on the track. That’s why our team’s cooler is always stocked with various flavors on race weekends. It’s the perfect pick-me-up and even friendly to my low-carb lifestyle.”

Despite some strong results in the first portion of the season, McLeod and Live Fast Motorsports currently sit 36th in NASCAR Cup Series owner points entering Atlanta, trailing Rick Ware Racing’s No. 51 and Wood Brothers Racing’s No. 21 by only four points.

“There’s not a time you’ll see me walking around the track on race day without a Celsius,” said co-owner and driver, B.J. McLeod. “Many energy drinks are high in sugar or often give the shakes, but Celsius helps keeps me energized and focused during both my workouts and races.”

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