Search
Close this search box.

Partner

3CHI Returns to Richard Childress Racing in 2024

Kyle Busch 3CHI 2024 sponsorship Richard Childress Racing NASCAR Cup Series

3CHI will return as a primary sponsorship partner for Kyle Busch and the No. 8 Richard Childress Racing team in 2024. Photo Credit: Craig White, TobyChristie.com

While there had been growing speculation that 3CHI would not continue as a primary sponsorship partner for Richard Childress Racing in 2024, that rumor was put to rest on Tuesday as the race team and the maker of natural, hemp-based consumable and therapeutic products announced an extension of their partnership for the upcoming NASCAR Cup Series season.

This will mark the third year of the partnership between RCR and 3CHI.

As part of the extension, 3CHI will once again serve as a primary sponsorship partner of Kyle Busch and the No. 8 Richard Childress Racing Chevrolet Camaro ZL1. The agreement will also include a robust marketing activation, and a strategic content and communication plan, according to a press release.

“Our relationship with Richard Childress Racing continues to take 3CHI to higher levels,” said Justin Journay, chief executive officer of 3CHI. “On-track, it’s been fun to see the success of the No. 8 team and Kyle Busch, and off-track it’s been incredibly powerful to showcase the best cannabis company in the world and highlight 3CHI’s vast array of cannabinoid products and science-backed formulations.”

3CHI states that the company follows all federal requirements for full legal compliance on all of its products. As is the case with RCR, 3CHI relies on technology, innovation, and research and development to succeed.

“Much like RCR, 3CHI has been a pioneer in their industry while focusing on technology and innovation,” said Torrey Galida, president of RCR. “Through their partnership with RCR, 3CHI has been able to highlight their innovative spirit and introduce their products to a new and passionate fan base. We’re proud to continue the relationship in 2024.”

While 3CHI continues its quest to win over the hearts of passionate NASCAR fans, the key component to any successful campaign in NASCAR is success on the racetrack. With two-time NASCAR Cup Series champion Kyle Busch flying the 3CHI flag, the company is set to continue standing out on the track and in the NASCAR garage.

3CHI joins a growing list of sponsorship partners for Busch and the No. 8 Richard Childress Racing team for the 2024 season. The team has already announced zone Premium Nicotine Pouches as its anchor partner. Global Industrial, Rebel Bourbon, Cheddar’s Scratch Kitchen, BetMGM, and Lucas Oil have also been announced as sponsorship partners for the new season.

In his first season with RCR in 2023, Busch electrified his fan base by scoring three wins and making it to the NASCAR Cup Series Playoffs for the 11th consecutive season. After their successful first season together, Busch, RCR, and 3CHI will all look to score even more hardware together in 2024.

share it
Facebook
Twitter
LinkedIn
Reddit

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest Post

Kevin Harvick Inc. 2024 schedule and drivers super late model late model stock
Kevin Harvick, Inc. Returns to Full-Time Racing, Unveils Driver Lineup
Daytona 500 qualifying results 2024 NASCAR Cup Series
Qualifying Results: 2024 NASCAR Cup Series Daytona 500
NASCAR Xfinity Series practice results 2024 United Rentals 300 Daytona
Practice Results: NASCAR Xfinity Series United Rentals 300 at Daytona
`21624_Daytona_ARCA_Qualifying_Garage_ShaneVanGisbergen_1
Shane van Gisbergen Promoted to ARCA 200 Field After CCM Racing Withdraws No. 7
Jennifer Jo Cobb 2024 NASCAR Truck Series Daytona Jennifer Jo Cobb Racing
Jennifer Jo Cobb Set for Late Entry Into Daytona Truck Race
Toni Breidinger Gus Dean Daytona International Speedway feud upset fight
Toni Breidinger Unleashes Criticism of Teammate Gus Dean After Daytona Run-In

Join Our Newsletter

Ready to have NASCAR news hand-delivered to your email daily?

Related Article