While there had been growing speculation that 3CHI would not continue as a primary sponsorship partner for Richard Childress Racing in 2024, that rumor was put to rest on Tuesday as the race team and the maker of natural, hemp-based consumable and therapeutic products announced an extension of their partnership for the upcoming NASCAR Cup Series season.
This will mark the third year of the partnership between RCR and 3CHI.
As part of the extension, 3CHI will once again serve as a primary sponsorship partner of Kyle Busch and the No. 8 Richard Childress Racing Chevrolet Camaro ZL1. The agreement will also include a robust marketing activation, and a strategic content and communication plan, according to a press release.
“Our relationship with Richard Childress Racing continues to take 3CHI to higher levels,” said Justin Journay, chief executive officer of 3CHI. “On-track, it’s been fun to see the success of the No. 8 team and Kyle Busch, and off-track it’s been incredibly powerful to showcase the best cannabis company in the world and highlight 3CHI’s vast array of cannabinoid products and science-backed formulations.”
3CHI states that the company follows all federal requirements for full legal compliance on all of its products. As is the case with RCR, 3CHI relies on technology, innovation, and research and development to succeed.
“Much like RCR, 3CHI has been a pioneer in their industry while focusing on technology and innovation,” said Torrey Galida, president of RCR. “Through their partnership with RCR, 3CHI has been able to highlight their innovative spirit and introduce their products to a new and passionate fan base. We’re proud to continue the relationship in 2024.”
While 3CHI continues its quest to win over the hearts of passionate NASCAR fans, the key component to any successful campaign in NASCAR is success on the racetrack. With two-time NASCAR Cup Series champion Kyle Busch flying the 3CHI flag, the company is set to continue standing out on the track and in the NASCAR garage.
3CHI joins a growing list of sponsorship partners for Busch and the No. 8 Richard Childress Racing team for the 2024 season. The team has already announced zone Premium Nicotine Pouches as its anchor partner. Global Industrial, Rebel Bourbon, Cheddar’s Scratch Kitchen, BetMGM, and Lucas Oil have also been announced as sponsorship partners for the new season.
In his first season with RCR in 2023, Busch electrified his fan base by scoring three wins and making it to the NASCAR Cup Series Playoffs for the 11th consecutive season. After their successful first season together, Busch, RCR, and 3CHI will all look to score even more hardware together in 2024.