As 23XI Racing and driver Bubba Wallace continue to reach for greatness on the track, the driver and team have landed a primary sponsorship from Cincoro Tequila for Sunday’s NASCAR Cup Series event at New Hampshire Motor Speedway. The brand’s tagline is “Reach for Greatness”.
On Tuesday, the race team revealed the special black and gold paint scheme that Wallace will drive in this weekend’s race at the 1.058-mile track affectionately known as “The Magic Mile”.
Ready to Reach for Greatness at @NHMS this weekend. ?@Cincoro is on board with @bubbawallace and the No. 23 team in Loudon! ? pic.twitter.com/VRc8pX2GOc
— 23XI Racing (@23XIRacing) August 18, 2026
Wallace, a three-time race winner in the NASCAR Cup Series, heads into Sunday’s race 14th in the NASCAR Cup Series championship standings, and Wallace holds a secure 70-point advantage over Ryan Preece, the first driver outside of the Chase cutline, with two races remaining until the start of The Chase.
Wallace has three top-five finishes and 10 top-10s through the opening 24 races of the season, and he’ll look to notch more tallies in those categories this weekend in Loudon, New Hampshire.
In eight career starts at The Magic Mile, Wallace has a best finish of third, which he achieved during the 2022 season. Wallace also notched an eighth-place result at the track the following season.
You can catch Wallace piloting the Cincoro colors in the Dollar Tree 301 at New Hampshire Motor Speedway on Sunday, August 23. That race will be televised on USA Network, with TV coverage set to kick off at 3:00 PM ET. The Performance Racing Network and SiriusXM NASCAR Radio will provide the radio broadcast of the event.
