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RCR, Kyle Busch Land zone Premium Nicotine Pouches as New Anchor Partner

zone nicotine pouches Kyle Busch 2024 sponsorship NASCAR Cup Series Richard Childress Racing

zone Nicotine Pouches will serve as an anchor partner for Kyle Busch and the No. 8 Richard Childress Racing team in 2024. Photo Credit: Craig White, Racing America

Richard Childress Racing has found a new anchor partner for Kyle Busch and the No. 8 Chevrolet Camaro ZL1 NASCAR Cup Series team for the 2024 season as zone Premium Nicotine Pouches has joined the organization.

The brand, which will be available for consumers that are 21 years old or older beginning on February 5 in 12 states, will serve as the primary sponsor for Busch in multiple events in the 2024 NASCAR Cup Series season beginning with the Daytona 500 at Daytona International Speedway.

RCR has not been bashful about entering new avenues with marketing partners over the last few seasons, and they feel the nicotine pouch category is a great product to help bring awareness to.

“We are proud to forge a partnership in another new product category for NASCAR and are looking forward to helping zone build brand awareness and introduce adult nicotine consumers to their premium nicotine pouches,” said Torrey Galida, president of Richard Childress Racing.

Busch, a two-time NASCAR Cup Series champion driver, and RCR, a six-time NASCAR Cup Series champion team, are a perfect fit for the zone brand.

“Partnering with Richard Childress Racing, Kyle Busch and the No. 8 team is a natural fit for zone, whose demographic of adult nicotine consumers overlaps with NASCAR’s core audience,” said Rishi Dhingra, executive vice president of marketing for ITG Brands, the parent company of zone. “Kyle Busch and Richard Childress are true champions in every sense of the word, and we know they will do a great job representing zone.”

zone Nicotine Pouches joins Rebel Bourbon and Global Industries as announced primary sponsorship partners for Busch in 2024.

Busch, entering his second season with Richard Childress Racing, scored three victories a season ago and finished 14th in the NASCAR Cup Series championship standings. The Las Vegas native has 63-career victories heading into 2024, and he’ll look to add more hardware to his trophy room.

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