Tuesday, November 21, 2023

NASCAR Canada Series Receives New Branding; Releases 2024 Schedule

Beginning in 2024, NASCAR’s Canadian series will be re-branding itself to become the NASCAR Canada Series, with former entitlement partner Pinty’s joining Evirum as a premier marketing partner. Photo Credit: NASCAR

Beginning in 2024, NASCAR’s Canadian Series will be getting a rebrand, moving away from the traditional entitlement sponsor format to give the series its own identity, moving to a premier partner format as seen in the NASCAR Cup Series.

The series, currently known as the NASCAR Pinty’s Series, is entering its 18th season as the top national motorsport in Canada, which from this point on will be known as the NASCAR Canada Series.

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“Canadian motorsports fans are incredibly passionate, and the new NASCAR Canada Series name appropriately captures their nationalistic pride,” said Chad Seigler, NASCAR chief international officer. “The series features Canada’s biggest racing stars, competing at the top tracks across the country. With an influx of talented young drivers and a garage full of healthy and competitive teams, interest in the series is at an all-time high. We are excited to build off recent momentum and deliver great racing to fans across Canada.”

Pinty’s, which has served as the series’ entitlement partner since 2016, will serve as one of two presenting partners in 2024, alongside Envirum, as both brands are set to invest across the industry, including teams, tracks, and fan promotions.

“Once again, we are very proud to associate the name of our Pinty’s brand with NASCAR Canada as a presenting partner, thus supporting motorsport in Canada, which will now have a new race in Quebec,” said Yanick Gervais, Olymel president and CEO.

“Evirum is excited to join NASCAR Canada as one of their Presenting Partners and as its Official Residual Materials Management and Environmental Solutions Provider,” said Julien Remillard, Evirum president. “Our involvement in this thrilling series dates back to last season, where we offered support to some drivers, race promoters, and race track operators. When the opportunity to become a Series Partner presented itself, it was a natural progression in alignment with our expanding presence across Canada and the United States. We eagerly anticipate sharing our expertise with NASCAR Canada and its stakeholders to bolster their recycling and sustainability efforts.”

The 2024 NASCAR Canada Series schedule will feature a mixture of traditional events, along with a brand-new season-finale at Autodrome Montmagny. A new facility for the upcoming season, the race will be the first finale held in Quebec in series history.

Canadian Tire Motorsports Park, which opened the series from 2011 to 2019, will return to its position as the season-opening event of the season. The series will once again return to Nova Scotia for a doubleheader weekend on June 29 and 30, creating an East Coast Swing following the race at Eastbound Speedway on June 22.

Additionally, Alan Labrosse, a long-time executive in Canadian motorsports, has been named the General Manager of NASCAR Canada. Labrosse, a member of the Canadian Motorsports Hall of Fame, will be charged with growing and promoting NASCAR throughout Canada, which includes oversight of the NASCAR Canada Series.

2024 NASCAR Canada Series Schedule:

  • Sunday, May 19th – Canadian Tire Motorsports Park
  • Saturday, June 1st – Autodrome Chaudiere
  • Saturday, June 22nd – Eastbound International Speedway
  • Saturday, June 29th – Riverside Speedway
  • Sunday, June 30th – Riverside Speedway
  • Thursday, July 11th – Ohsweken Speedway
  • Saturday, July 20th – Sutherland Automotive Speedway
  • Saturday, July 27th – Edmonton International Raceway
  • Sunday, August 11th – Grand Prix de Trois-Rivières
  • Saturday, August 17th – Delaware Speedway
  • Saturday, August 24th – Circuit ICAR
  • Sunday, September 1st – Canadian Tire Motorsports Park
  • Sunday, September 22nd – Autodrome Montmagny Speedway
Joseph Srigley
Joseph Srigleyhttps://tobychristie.com
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at TobyChristie.com

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