Xfinity, a premier partner of NASCAR and the title sponsor of the NASCAR Xfinity Series, will be celebrating its customers and Xfinity Rewards members this weekend at Martinsville Speedway, with a little bit of help from Bubba Wallace and 23XI Racing.
As part of Sunday’s Xfinity 500 at the half-mile paperclip, the brand is partnering with the race-winning driver-team combination to debut the “Xfinity Selfie Car”, which will carry the faces of 65 Xfinity Rewards members, providing customers the chance to imagine themselves on-track during the race.
The Xfinity Rewards members featured on the No. 23 Toyota Camry TRD in Sunday’s event were winners of a sweepstakes chosen from thousands of entries.
“Working with Xfinity to celebrate the Xfinity 500 and show our appreciation to NASCAR fans and Xfinity Rewards members is something I was excited to lean into,” said Bubba Wallace, driver of the No. 23 Toyota Camry TRD for 23XI Racing. “This race provides so much enjoyment, and to be able to provide fans the opportunity to picture themselves on the racetrack by being part of my car is an awesome way to showcase the NASCAR community.”
Leading into Sunday’s Xfinity 500 at Martinsville, Xfinity will be offering its customers several unique opportunities to further engage with the sport of NASCAR, with a pair of meet-and-greet opportunities available to select Xfinity Rewards members.
On Friday, a panel-like discussion with Steve Lauletta, President of 23XI Racing, and NASCAR Cup Series drivers Bubba Wallace and Tyler Reddick will be available. The following afternoon, select members and other guests will get the meet Xfinity Series driver John Hunter Nemechek.
Then, prior to the start of Sunday’s Xfinity 500 at Martinsville, select Xfinity Rewards members and other guests will have the chance to get behind-the-scenes pit and garage access prior to the event, and victory lane access.
Plus, Xfinity will be hosting another driver meet-and-greet with NASCAR Cup Series driver Bubba Wallace, driver of the No. 23 Xfinity Toyota Camry TRD, at Martinsville Speedway.
“Every year, we look forward to Martinsville and the Xfinity 500. This race, which is immensely important for the drivers and their teams, is also monumental for our brand as it provides us with the opportunity to directly thank the people that make this partnership with NASCAR possible: our customers,” said Matt Lederer, Vice President of Xfinity Brand Partnerships. “We’ll be showing our appreciation to those customers over the weekend through our Xfinity Rewards program with once-in-a-lifetime experiences that bring them closer to the action than ever before.
To finish out the week, Comcast will also be announcing its finalists for the 2023 Comcast Community Champion of the Year. This year, the company will surpass $1-million mark in contributions made to deserving organizations associated with individuals within the NASCAR family.
