Tuesday, November 21, 2023

LLumar Inks Three-Year Agreement with Chase Elliott, Hendrick Motorsports

LLumar Films has extended its relationship with Hendrick Motorsports and Chase Elliott for another three years as a two-race primary sponsor of the No. 9 Chevrolet Camaro. (Photo by Dylan Buell/Getty Images)

Eastman Performance Films, LLC, a subsidiary of Eastman Chemical Company, has extended its sponsorship of Hendrick Motorsports and 2020 NASCAR Cup Series champion Chase Elliott for three additional seasons.

The sponsorship agreement, which will be leveraged using the LLumar brand of window and paint protection film, will now run through the 2026 NASCAR Cup Series season, with a pair of primary sponsorships on the No. 9 Chevrolet Camaro each season.

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“We are excited to extend our sponsorship with Hendrick Motorsports and the No. 9 team,” said Erin Bernhardt, general manager of Eastman Performance Films, LLC. “This sponsorship has helped increase awareness of the LLumar brand and the benefits of window tint and paint protection film for vehicle and homeowners.”

In addition to the company’s three-year extension with Hendrick Motorsports, the company’s colors will be displayed on the No. 9 Chevrolet Camaro in an additional two NASCAR Cup Series events in 2023.

LLumar will have a presence on Elliott’s entry in the regular-season finale at Daytona International Speedway, as well as the NASCAR Playoff event at Talladega Superspeedway. Those two added races are in addition to the previously announced primary sponsorship for Las Vegas Motor Speedway.

“We’re delighted to extend our program with Eastman and the LLumar brand,” said Rick Hendrick, owner of Hendrick Motorsports. “LLumar offers tremendous products that we stand behind through the No. 9 team and in our Hendrick Automotive Group car dealerships across the country. It’s been rewarding to see them win races with Chase, translating to even more success off the track. We look forward to the future and continuing to grow our relationship together.”

The company’s high-performance films help to improve the appearance and driving comfort of vehicles as well as enhance the comfort, appearance, and privacy in homes and commercial buildings around the world. The LLumar portfolio of products includes window tint and paint protection films for vehicles, and solar control, decorative and safety, and security films for residential and commercial buildings.

After missing six races while recovering from a broken tibia earlier in the season, Elliott has been on the comeback trail in the NASCAR Cup Series this season, scoring three top-five and five top-10 finishes in nine starts this season.

“I’m excited to continue our relationship with LLumar and to get two additional chances to get them to victory lane this season,” Elliott said. “I’ve really enjoyed getting to meet many of the Eastman employees over the years, whether it’s at their facilities near tracks where we compete or having them out for the races. I look forward to seeing what we can continue to accomplish together in the coming years.”

Elliott will look to defend his victory from Nashville Superspeedway this weekend, as he looks to plant himself into the NASCAR Cup Series Playoffs with a victory in the final 10 events of the regular season.

Joseph Srigley
Joseph Srigleyhttps://tobychristie.com
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at TobyChristie.com

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