BRUNT Workwear will continue its relationship with NASCAR Craftsman Truck Series driver Mason Massey for a third season, serving as a four-race primary sponsor of the No. 33 Reaume Brothers Racing Ford F-150 in 2023.
The company, which has been a supporter of Massey’s racing efforts in the NASCAR Xfinity Series over the last two seasons, will begin its sponsorship campaign with the season-opener at Daytona International Speedway.
“We’re so amped up to not only continue but expand our program with Mason [Massey],” said BRUNT Workwear CEO, Eric Girouard. “Our company’s story and Mason’s story are very similar. we are building brick-by-brick and growing together. This season, we’re looking forward to expanding our partnership for the third season in a row. Our group is excited for the opportunity Mason has to compete full-time in the NASCAR Craftsman Truck Series with Reaume Brothers Racing and believe that our brand lines up perfectly with not only Mason’s brand but also with what Reaume Brothers Racing is building and hard-working, fast pickup trucks.”
In addition to the season-opening event at Daytona, BRUNT Workwear will return to the No. 33 Ford F-150 at Bristol Dirt (April 8), Nashville Superspeedway (June 23), and Pocono Raceway (July 22).
“The team at BRUNT Workwear, led by Eric [Girouard] has become family to me,” said Mason Massey. “It’s been incredible to watch firsthand the hard work pay off as the company grows. I’m thankful as they have grown, they have allowed me to grow with them. The opportunity that Reaume Brothers Racing and Ford Performance have given me wouldn’t be possible without great partners like BRUNT Workwear. The best part is, the products they sell are as good as advertised. It’s easy to represent a brand when you believe in the products and the people the way I do.”
In January, Reaume Brothers Racing announced that the organization would field exclusively Ford F-150s in the NASCAR Craftsman Truck Series, while also inking Massey to a multi-year agreement to pilot the No. 33 in the NASCAR Craftsman Truck Series.
In late January, a fire broke out at the Reaume Brothers Racing shop in Mooresville, North Carolina, injuring three people. Since then, with help from GMS Racing and Hattori Racing Enterprises, RBR has ensured they’ll bring at least one entry to Daytona.