Search
Close this search box.

Partner

Report: Race Team Alliance Exploring Possibility of Non-NASCAR Exhibition Events

Race Team Alliance NASCAR Cup Series Wasserman
The Race Team Alliance (RTA) is exploring the possibility of holding off-season exhibition events, outside of the NASCAR Cup Series, in order to bring in additional streams of revenue. (Photo by Meg Oliphant/Getty Images)

The Race Team Alliance – an organization that bands together each of the charter-holding operations in the NASCAR Cup Series – is exploring the possibility of holding its own exhibition events, per Adam Sten of Sports Business Journal (SBJ).

Tuesday’s report from SBJ articulates that the Race Team Alliance will be deepening its relationship with Wasserman Media Group – a sports marketing agency – in order to explore the potential for exhibition events, independent from the NASCAR sanction.

Will Pleasants, Managing Director of U.S., confirmed to SBJ that the agency has “been hired to explore exhibition race opportunities, both domestically and internationally, via a (request-for-information proposal) — very exploratory.”


RELATED: Full Report from Sports Business Journal’s Adam Stern


The implications of the RTA’s exploratory actions are unclear at this time, but the move comes amidst a long-standing debate between the sanctioning body and the Race Team Alliance about the terms of the sanctioning body’s next media rights deal, which will begin in 2025

According to the report, NASCAR Cup Series teams are interested in potentially exploring this avenue because they’re struggling to turn a profit with the current business model in NASCAR, thus forcing them to investigate other sources of revenue.

However, there are various rules that teams must abide by in doing so, as part of the charter agreement with NASCAR, which includes not creating a competing racing series. That agreement is set to expire after the 2024 season.

Provided the teams compete in non-NASCAR race cars, and branded apparel, it appears that they believe there is some legal standing for them to hold various exhibition events, which the report says could start as early as the 2023 off-season.

share it
Facebook
Twitter
LinkedIn
Reddit

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest Post

Kyle Weatherman JJ Yeley Jason Miller shove post race fight video 2024 Atlanta NASCAR Xfinity Series
Video: "Next Time You Touch My Racecar" Kyle Weatherman Takes Post-Race Shove After on-Track Incident with Yeley
Screen Shot 2024-03-08 at 9.15
Stewart-Haas Hauler Involved in Multi-Vehicle Accident in Texas; Headed Back to North Carolina
NASCAR TV schedule Saturday March 16 Bristol Truck Series Weather Guard Truck Race NASCAR Cup Series
NASCAR TV Schedule: Saturday, March 16 at Bristol
2024 NASCAR Cup Series manufacturer point standings
2024 NASCAR Cup Series Driver Point Standings
Hopkins Butcher
Video: Late-Race Battle Ends in Crash, Retaliation at Hickory
Denny Hamlin Jim France NASCAR Team Owners Charter Agreement negotiations
'It's Disappointing': Denny Hamlin on Jim France Declining a Meeting with Cup Series Teams at Daytona

Join Our Newsletter

Ready to have NASCAR news hand-delivered to your email daily?

Related Article