Tuesday, February 7, 2023

Craftsman Named Official Tool Partner of NASCAR, Title Sponsor of NASCAR Truck Series Starting in 2023

NASCAR CRAFTSMAN Truck Series NASCAR Truck Series NASCAR Craftsman Stanley Black & Decker
Craftsman has been named the new title sponsor of the NASCAR Truck Series, with the series beginning a new era of the NASCAR CRAFTSMAN Truck Series in February at Daytona. PC: Jonathan McCoy |

After the announcement that Camping World would not continue serving as title sponsor of the NASCAR Truck Series beyond this season, the sanctioning body has wasted no time finding another partner, and it’s one you will probably recognize.

Craftsman Tools – the title sponsor of the series from 1996 to 2008 – will return to that same position beginning in 2023, with the series once again taking on the identity of the NASCAR CRAFTSMAN Truck Series.

The NASCAR CRAFTSMAN Truck Series logo, will begin being used at Daytona International Speedway in 2023.

Additionally, Stanley Black & Decker will further expand its presence in the sport, entering into a multi-year partnership to be known as the “Official Tools Partner of NASCAR”, while also being the “Official Tools” of all NASCAR-owned and operated tracks.

“We celebrate the return of the NASCAR CRAFTSMAN Truck Series with our customers, distribution partners, and employees,” said Doug Redpath, President of Hand Tools, Accessories, and Storage for Stanley Black & Decker. “From proud homeowners and homebuilders to auto enthusiasts and master mechanics, CRAFTSMAN has been the brand generations have trusted to get the job done. The Truck Series represents authentic, bold, and proud drivers and fans, which embody the same characteristics of our CRAFTSMAN brand. We look forward to our return in Daytona in 2023 to reunite with our loyal fans as we begin this new chapter in NASCAR history”

NASCAR CRAFTSMAN Truck Series title sponsorship will include brand integration on vehicles, crew uniforms, tracks, and more, in addition to the branding of the Triple Truck Challenge and Championship Race entitlement.

“Stanley Black & Decker is an innovative company that has a rich history in our sport and these new agreements connect our brands in an authentic and meaningful way,” said Daryl Wolfe, Executive Vice President, and Chief Revenue Officer at NASCAR. “We know NASCAR fans are brand loyal and recognize how important tool performance is in racing. We are excited to see how this official partnership deepens the connection with our racing community while also bringing back CRAFTSMAN, the brand that started it all in the Truck Series.”

As an Official Partner, Stanley Black & Decker has exclusive NASCAR Marketing and Promotional rights and becomes a member of the NASCAR Fuel for Business Council.

Joseph Srigley
Joseph Srigley
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at

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