Mason Massey will be sporting a fresh, new look on his No. 91 DGM Racing Chevrolet Camaro next weekend in the NASCAR Xfinity Series race at Pocono Raceway, as Rich Mar Florist will step in as the primary sponsor.
This will mark the first time in 2022 that Rich Mar has been the primary sponsor for Massey and it’ll be the third race this season that the family-owned Florist has served as a sponsor for DGM Racing. For Rich Mar, which is based in Allentown, Pennsylvania, Pocono serves as their home turf.
For the company that continues to expand their brand inside the world of NASCAR, it’s a big weekend.
“Over the years we have partnered with amazing organizations in the racing industry, including drivers, teams, and even a handful of race tracks. We are so thankful for the opportunity to get involved and sponsor racing at different levels; this never gets old!” said Jonathan Morrissey, Vice President of Rich Mar Florist. “The race at Pocono is extremely special to us as we not only showcase our brand in front of the hometown crowd, but with our longest standing partner in NASCAR, Pocono Raceway.”
Massey is amped at the chance to score a good finish in front of Rich Mar’s home crowd with the bold pink flames on his car next weekend.
“We’re really excited to have Rich Mar Florist join us on the car in Pocono,” said Massey in a team release. “Pocono is their home track and we’re eager to have a good, solid run in front of their home crowd. They’re a great group of people and I can’t wait to see the Rich Mar colors on the No. 91.”
In addition to the primary sponsorship from Rich Mar, the No. 91 car will feature sponsorship from All Weather Selvedge on the decklid, which is a denim retail store that was founded by former NFL Running Back Andre Williams.
Massey, 25, scored his first-career NASCAR Xfinity Series top-10 finish earlier this season with a sixth-place effort in the spring race at Atlanta Motor Speedway — his hometrack. Massey has competed in 11 races so far this season and has 34-career NASCAR Xfinity Series starts.
The NASCAR Xfinity Series Explore the Pocono Mountains 225 at Pocono Raceway is scheduled for Saturday, July 23rd at 5:00 PM ET and television coverage will be provided by USA Network.