Monday, May 23, 2022
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Spire Motorsports, Corey LaJoie Kick Off Multi-Race Sponsorship Deal With RAZE Energy at Talladega

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corey lajoie spire motorsports raze energy paint scheme sponsorship multi races 2022 Talladega Superspeedway
Corey LaJoie will drive this colorful No. 7 Raze Energy Chevrolet Camaro for Spire Motorsports this weekend at Talladega Superspeedway. Photo Credit: Spire Motorsports.

Fans should have no trouble picking Corey LaJoie out in the NASCAR Cup Series field of 39 cars this weekend in the GEICO 500 at Talladega Superspeedway. LaJoie will pilot a very brightly-colored No. 7 Spire Motorsports Chevrolet with sponsorship from RAZE Energy.

According to a Tuesday evening press release from Spire Motorsports, this will be the first race of a multi-race partnership between LaJoie, Spire and RAZE Energy during the 2022 season.

LaJoie’s Talladega car will feature “White Peach” a once limited edition flavor, which actually has since become one of the permanent offerings from the brand.

“Our entire team is thrilled to unveil the RAZE Energy partnership with Spire Motorsports this weekend at Talladega Superspeedway,” said RAZE Energy Founder Chris Wagner. “When it comes to marketing, there is no bigger stage. Talladega always puts on exciting races, and I’m thrilled to see this program afford us the opportunity to reach millions of loyal NASCAR fans. With White Peach being voted our first limited edition to become a permanent flavor, it makes great sense to showcase that product on Corey LaJoie’s No. 7 Chevrolet Camaro this weekend to kick off the program.”

While an official full sponsorship schedule was not given in the release, RAZE — the 2021 “Stack3d” Energy Drink Brand of the Year — will feature their products on the car for, “several races,” this year.

For Spire, this race gives them the chance to showcase how passionate the NASCAR fanbase is to the folks at RAZE Energy.

“We have a great opportunity to introduce Raze Energy to the most loyal fan base in sports at one of NASCAR’s most iconic venues this weekend,” said Spire Motorsports co-owner T.J. Puchyr. “I’ve had the opportunity to get to know Chris Wagner and his team over the last few months and we’re both eager to see what the future holds for RAZE Energy. Our teams share tremendous synergy and collectively, we see this program as a like-minded partnership. Corey does a great job at restrictor-plate races so Talladega is the perfect track to roll out the program.”

LaJoie, 30, has had a decent start to the season, despite two DNFs (one due to a crash after a wheel dislodged from the car at Phoenix and one due to an engine failure at COTA).

The North Carolina-native has racked up his career-best NASCAR Cup Series finish, which was a fifth-place effort at Atlanta Motor Speedway and he’s had a total of three top-15 finishes and four top-20s through the first nine events of 2022.

LaJoie, who has had success on superspeedways in the past, will look to improve upon his career-best finish this weekend.

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Toby Christie
Toby Christiehttps://tobychristie.com
Toby is the Founder, and Editor-in-Chief of TobyChristie.com. Toby is also the co-host of The Final Lap Weekly Podcast. Additionally, he is a NMPA (National Motorsports Press Association) award-winning writer, and has followed the sport as a fan since 1993.

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