Sunday, June 4, 2023

Jeffrey Earnhardt Named Brand Ambassador of Junior Johnson’s Midnight Moon Moonshine

PC: Sam Hunt Racing | Twitter

Midnight Moon – the award-winning moonshine inspired by the family of legendary bootlegger and NASCAR Hall of Famer Junior Johnson — has named Jeffrey Earnhardt, a part-time driver in the NASCAR Xfinity Series, the brand’s new ambassador.

Earnhardt, the grandson of seven-time Cup champion Dale Earnhardt Sr. — will team up with the company to continue the celebration of Johnson’s bootlegging driving skills that led him to become one of NASCAR’s greatest talents.

“I’m really excited to be teaming up with Midnight Moon Moonshine,” said Jeffrey Earnhardt. “They have Junior Johnson’s legacy in their DNA and simply stated, they make the best moonshine in the country. I look forward to spending time with the Midnight Moon family and sharing the ‘shine with fans around the country. This is going to be a fun partnership.”

The 32-year-old has competed in a handful of events in the NASCAR Xfinity Series this season, splitting time between Sam Hunt Racing and Emerling-Gase Motorsports through the first seven events of 2022.

“We couldn’t think of a better partner to support our Midnight Moon line of moonshine,” said Joe Michalek, founder of Piedmont Distillers. “We are excited about working with Jeffrey because he respects the path paved by his grandfather, but is driven to make his own way.”

“He embodies the same ‘old-school racer’ values shared by Dale Sr. and Dale Jr… he’s a real, down-to-earth guy with a passion for racing and all things Americana at his core,” continued Michalek. “These shared values are the heart and soul of Midnight Moon and we are thrilled to have Jeffrey on board to continue building our community.”

Joseph Srigley
Joseph Srigley
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at

Related Articles

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Stay Connected


Latest Articles